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Web 2.0 from O’Reilly Media to Web 3.0 January 6, 2009

Posted by kishosingh in Web 2.0.
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No doubt, we all know about Web 2.0 more deeply from O’Reilly Media group. A conference was held by the group in 2004 about the understanding of web. According to the writer Tim O’Reilly it was “a brainstorming session between O’Reilly and Medialive International.” Its origin was not in 2004 by the conference of web 2.0 but the clear aspect about the web came from the conference. In the starting of what is Web 2.0 Tim O’Reilly writes, “The bursting of the dot-com bubble in the fall of 2001 marked a turning point for the web.” It means the discussion about web was started from 2001 and dot-com bursting was the turning point.

From the 1997 to 2004 Google was a dominant search engine in the industry of search engines. Before it Netscape which was the starter of web era was out of market. This was the situation to theories all the software, data and tools the web. In my point of view web 2.0 is nothing but theory of development in web which was started from search engine Yahoo and completed to Google in the major role.

Now, in which era we live, there are many contradictions between web 2.0, web 3.0, web 4.0, and web 5.0 and so on. But main contradiction is between web 2.0 and web 3.0. I will let you what people think about all these.

At 1st I should clear about web 2.0 from the example of Tim O’Reilly writing which was published in “what is web 2.0”:

Major differences of web 1.0 to 2.0 are:

Personal Web site – Blogging

Page Views – Cost Per Click

Publishing – Participation

CMS – Wikis

Directories – Tagging

Stickiness – Syndication

There are some more example has been produced by Tim O’Reilly but I have shown here only most important are.

With the example you can justify the differences between web 1.0 and web 2.0. I think quantitative changes of web 1.0 starts towards web 2.0 from the age of search engines but the qualitative changes comes in light in 2004 after the conference of web 2.0.

In the tag line of “what is web 2.0” Tim O’Reilly writes, “Design Patterns and Business Models for the Next Generation of Software” is web 2.0.

In my point of view web 2.0 development should be identified in two terms – Software development and “The Web as Platform” as per the Tim O’Reilly.

Software development was basic aspect and quantitative changes in the web which reach over the web 2.0.

Basically in software development was:

Blogging
APIs
RSS
XML
AJAX
Tagging

These are the major development of software which bring the theory of web 2.0 and on the basis of them a theory comes which was for web 2.0 and web as platform.

When we say web as platform it means people collaboration on the web. In this process blogging, tagging and APIs played a great role.

It was the theory of people participation on the web to create a new business model on the web. Adsense and Adwords is the major theory of this.

In my point of view web 2.0 essence was content. Technological development and all things were for better web. People collaboration with the information about the things by the web. So, the content became king for the entire web in the era of web 2.0 with the participation on web.

In this way RSS played great role in distribution of content. It was the qualitative changes from the hyper link to content distribution.

Now, the debate is not for web 2.0, debate is for web 3.0. I think still it is not the stage of web that we can say, we are in the era of web 3.0 but people don’t control themselves and give some examples of web 3.0:

Focused on the individual
lifestream
Consolidating dynamic content
The semantic web
Widget, drag, drop mashup
User Behavior, me-onomy
iGoogle, Netvibes
User engagement
Advertisement

But in my point of view it is not the stage which we can define that we are in the age of web 3.0. There are some solid reasons:

There are not any technological and software development like web 2.0

There is not a solid theory like web 2.0 which was “The Web as Platform”.

No site seems on the theory of web 3.0.

But I can say the quantitative changes for web 3.0 are continued. Web 3.0 will be for the web however you are the outside of web.

Through the mobile phones – blogging, RSS and all the news update is the symptoms of web 3.0 but we can’t give a theory on the basis of only one or two technological development. The development of technology and software will soon give the theory of web 3.0 front of us but still I am not agree that web 3.0 is our era.

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Link Building Thesis October 31, 2008

Posted by kishosingh in Link Building.
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Link building is associated with Off page optimization. SEO is divided into two parts off page and on page. On page is directed associated with changes, modification on web page however, off-page optimization is related to promotions of that page.

Optimization and promotions both things are associated very strongly to get higher ranking in search engines. If you are in online marketing you have to do the both things to get more visitors and increase sells.

Link is hyper text and it is index by websites. Link building is a practice of building back links for web page. Back links are considered as a vote by search engines by targeted keywords.

If your site is on top position by a targeted keywords in search engines, it means your sites have more back links by that keywords. Links value considered by back links. Back links should be from authority sites, relevant sites, high PR sites and with content.

Inbound and outbound two types of link are in the industry. If you get a link from a website to your sites, called inbound links. If you give a link from your site to another called outbound links.

There are many way to build links to your sites or site page:

Link exchange

Article Submission

Directory Submission

Social Bookmarking

Social Networking

Press Realeases

Blogging

Commenting

Forums Posting

Classified

These are the main way by which you can create back links for your site.

To get links from your site you need to point out URL and Anchor. Anchor will be keywords of your site page.

In the link building link exchange is major part. In link exchange there two theory mainly – One way Link and Reciprocal Links.

One way link – without contract you get a link for your site by a targeted keyword.

Reciprocal links– you can say it is a contract between two web pages. Reciprocal links have importance if they are from most important pages in the terms of relevancy. One link is considered as high quality link by search engines.

In the process of link building we should care on mainly quality of links. You needn’t to build tons of garbage links. You should create only few links from reputable and related sites. It will increase your site ranking and also prevent the Spam.

Have you ever thought that the search engine also working for relevancy? Yes, they are working for relevancy. They want to produce only relevant results by a search term.

So, if you are going to build some links for your site then work on link reputation 1st. Link reputation is considered as high quality links. If your site is related to SEO then you should get a link from SEO related page only and that page title should SEO related also.

Here if you get links from link exchange anchor then it will be less effective than SEO. However, the link exchange is OK also.

In the link building always keep in mind that give outbound links from your site only related to your theme also because you are navigating a user in right directions. The search engines consider on outbound links also. If your site recommending irrelevant site then its value will be reduced by search engines.

To qualify quality links you should care these things:

Page should not contain irrelevant links

Page should be with Page Rank

Page content should not be illegal

Page content should not be scrappy

Page should be on-focus

Page should not be lots of outbound links

Page should be inbound links also

Page should not contain virus and Trojan

Quality and relevant links give a higher page rank to your site and higher ranking in search engines also by a targeted keywords in organic searches.

But it doesn’t mean that high page rank always guarantee top ranking. To get high page rank you can take back links from high page rank but to get high ranking there are more conditions which are:

Page should be on-topic and link should be within content

Anchor text should be targeted in page title and should be more links it depends on search competitions

Historical factors are also involved in it

If your site is new then you should try to get higher Page Rank relevant links to get high page rank. If you have Page Rank 3 then you should try to get 1 more Page Rank it will give a reputation of your site. Page Rank scale are 0-10 by Google. Page Rank Updated by Google time to time. Mostly, after 3 months.

If you have Page Rank 4 you can start on-page optimization to promote your site. If you have PR5 then your site is reputable and can get higher ranking in search engines with little changes.

If you want to get higher Page Rank for your site then you should know the value of Page Rank:

Page Rank 2 link = 0.2 of a Page Rank 3 link
Page Rank 3 link = 1 of a Page Rank 3 link
Page Rank 4 link = 5 of a Page Rank 3 link
Page Rank 5 link = 25 of a Page Rank 3 link
Page Rank 6 link = 125 of a Page Rank 3 link
Page Rank 7 link = 625 of a Page Rank 3 link

It is most probable page rank calculation according to page rank value. So, if you consider on this your site page rank also can be increase but it doesn’t means that your site ranking also get #1 position.

During the link building we should care about:

No-follow links
Javascript links
Redirections links
Instant Links
Links Farm
FFA Links
Link page with lots of outgoing links
On-focus page
Web site home page should be PR4 at least

There are two trends in link building – Natural and Spam. Some people get links for their sites very rapidly, it is not valuable like reciprocal links if they are not theme related. Reciprocal links after all are considered as second class links. If you get reciprocal links within content it is best because it derive the user to your site.

If your site has PR4 and you are pointing a link of PR2, your site page rank will go down in next updates. If you referring an authority sites that has Page Rank 6 and your site has no back links still after this your site will get higher PR in next update.

Natural Links development don’t contain:

Incoming links to your site is not very large in short term

Only one anchor are getting links from your site

Only reciprocal links are there

Links are from instant pages also

You can create natural links from other means also which I have already mentioned above. Directories submission are also valuable.

During the creating links for your site always vary your anchor. If you have related to SEO you can make some keywords like – seo, search engine optimization, web page optimization, seo india etc. The keywords should use during the link creations and always should be vary for your URL.

Anchor should be in small letter. If you are appearing description during linking, change always that description. A fresh description with your link will get more value to your link.

Quality link can create from .edu, .net., .info site which has lots of content. A site which has lots of advertisement and less content can’t be more effective.

Welcome To SEO and Web Design Blog! October 29, 2008

Posted by kishosingh in Welcome.
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The blog SEO and web design has own importance because SEO is not effective without proper design. So, I want to run the blog with the sharing of knowledge about SEO and web design. Design is major part in the promotion of a web design and its help the SEO.

Google itself include in the guidelines of webmaster design part also. Here design is related from web site design. I want to share something about web design and SEO tips, news and articles because I am associated with SEO parts and working for last 2 years.

I thought in the web site promotion design helps much. How it is related I will give the introduction in the next post of the blog. I will write separately about SEO and web design. The blog is intended to to the my experience of SEO.

SEO – it is included with web site promotion and optimizations to get the higher ranking in search engines by the targeted keywords. SEO included with organic/natural listing. It is the part of online marketing.

Web design – it in included with usability, validations, visibility, structure and image point of view in the web site.

So, here is clear how the both are included with each others. I can say if a designer work effectively on the web site, SEO can guarantee about getting the higher listing in the search engines by the targeted keywords.

Goal conversion is directly depended on web site structure and the things depend on web designer fully.