jump to navigation

How to Make Effective Meta Tag Descriptions? May 15, 2010

Posted by kishosingh in seo.
Tags: , , , , , , , , , , , ,
add a comment

Title of the web page is not all things. It is able to say the whole content of the the web page. It is only the name of web page targeted by popular keywords. Keywords are the identification of the web page by which we find that page in search engines. Meta description is the introductions of the web page. It gives an overall synopsis about the products or content of the web page.

Meta descriptions are also appeared in the head sections of the web page just like Meta title or Meta keywords. It is also an HTML tag. Meta descriptions are useful for the web pages. It defines the web pages. Search engines show – Title, URL and Descriptions for any searches. Title gives 1st attraction, descriptions 2nd and URL 3rd. However, we already have discussed about the importance of keywords in search engine optimization.

Descriptions Tag:

I think most of the visitors derive to the site reading the descriptions of that search term. What exactly we are looking, says the descriptions. That description comes from our pages. About the Meta descriptions, I have seen many mistaken. People don’t make that on the basis of the given information. They include something else also which is not on the web page. For example – We have an SEO News site; we make a Meta like this – “Get news about SEO in India. Search Engine Optimisation news and tips are from the web page” or related to it. I think it is right. But if you make it as – “SEO, Online Marketing, Web 2.0 and Link Building Services in India. News, reviews about seo and seo services from the web site.” Is it right? I don’t think it is right.

What are the mistakes? They include other things also in their descriptions. On the other hand, there are already pages in their site related to online marketing and link building.

Another thing, descriptions should be descriptive and short. Repetition of keywords should be avoided. Should be used synonyms also instead of repetition.

Advertisements

How to Get Higher Ranking in Organic Searches Your Site by Targeted Keywords June 19, 2009

Posted by kishosingh in seo.
Tags: , , , , , , , , ,
1 comment so far

Today, in search engine optimization industry, the question is very hot. How to get higher ranking in organic searches a site by targeted keywords? It is the basic question of this industry. We, as an SEO can’t guarantee of #1 position but we always try to reach on #1 if we are ethical.

Unethical practice can reach us on #1 but it can be temporarily not for permanent. We, as an SEO analysis, research and study of search engines algorithms and try to follow that. We know that no search engines give their algorithm but we try to know that like a doctor to see the ups and downs in this industry.

I have always said that to get higher ranking by targeted keywords is not a vast task but I say here this word in another way that it is not an easy task also. There is only one fact to get higher ranking – keywords research and placement of those keywords in right way on the web page.

If we work as an SEO on a web site then we should understand very clearly our work. Our work starts from URL research and navigation of URL properly. URL research and navigation of URL is the biggest work for a site.

If you understand difference between dynamic URL and static URL then you will get succeed soon. You have to put your dynamic URL within static pages.

If the work of URL is done by you then you should proceed with keywords research and placement of keywords within content, title and overall webpage in right way. This is the basic and final work as an SEO which will guarantee to get higher ranking of your web page in organic searches by targeted keywords.

In this way, we have to cross some technical works also like – use of h1, h2…h6, use of fresh and unique content related to the web theme, use of alt attribute, use of anchor text etc.

Nowadays, in the SEO industry there is big problem of unique and fresh content. There is another big problem of optimized page and optimized content. If we solve these basic problems then surly we will get any web page in higher position in organic searches by targeted keywords.

Develop a Site from SEO point of view March 11, 2009

Posted by kishosingh in seo.
Tags: , , , , , , , , , , ,
add a comment

I have already mentioned designing aspect for a site in my previous post. There is another aspect that called development. There are some topics to develop your site from SEOs point of view to get better ranking in major search engines.

In the development aspect you have to check junk codes which have not importance on the web page. Junk codes make a web page larger and they are not useful from search engines point of view. Mostly junk codes take place on the web page from designer or developer ends. SEOs should check that unnecessary codes time to time. On the web pages there could be unnecessary spaces also. Those spaces can be harmful from ranking point of view. So, in during the development of a web site you need check very carefully junk codes and unnecessary spaces to remove them.

Another thing includes with URL structure. During the web page development you need to create web folder or web URL. You have to care that in the URL never includes _ (underscore) or – (double hyphens). From the search engines and users point of view in URL you need to include – (single hyphens).

If your site provides logged in option then you need to disallow session IDs to crawl boats. You can include robots.txt file to allow bots to crawl your sites without session IDs.

You need to check always your site on different browser and load timing. Load timing should be exceeded. If load time is high then your site’s bounce rate will be higher.

There should be installed tracking codes in every static page of your web sites. This is analytic codes to track your sites behaviour. The code will let you know how to improve your site, from what sources visitors are coming etc.

Most of the people add Meta refresh tag on the web page. It should not be added on the web page. Meta refresh tag always restrict to show the original content when a visitors request to the web site.