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How to Make Effective Meta Tag Descriptions? May 15, 2010

Posted by kishosingh in seo.
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Title of the web page is not all things. It is able to say the whole content of the the web page. It is only the name of web page targeted by popular keywords. Keywords are the identification of the web page by which we find that page in search engines. Meta description is the introductions of the web page. It gives an overall synopsis about the products or content of the web page.

Meta descriptions are also appeared in the head sections of the web page just like Meta title or Meta keywords. It is also an HTML tag. Meta descriptions are useful for the web pages. It defines the web pages. Search engines show – Title, URL and Descriptions for any searches. Title gives 1st attraction, descriptions 2nd and URL 3rd. However, we already have discussed about the importance of keywords in search engine optimization.

Descriptions Tag:

I think most of the visitors derive to the site reading the descriptions of that search term. What exactly we are looking, says the descriptions. That description comes from our pages. About the Meta descriptions, I have seen many mistaken. People don’t make that on the basis of the given information. They include something else also which is not on the web page. For example – We have an SEO News site; we make a Meta like this – “Get news about SEO in India. Search Engine Optimisation news and tips are from the web page” or related to it. I think it is right. But if you make it as – “SEO, Online Marketing, Web 2.0 and Link Building Services in India. News, reviews about seo and seo services from the web site.” Is it right? I don’t think it is right.

What are the mistakes? They include other things also in their descriptions. On the other hand, there are already pages in their site related to online marketing and link building.

Another thing, descriptions should be descriptive and short. Repetition of keywords should be avoided. Should be used synonyms also instead of repetition.

3 (Three) Way Links or Triangular Links Process March 30, 2010

Posted by kishosingh in Link Building.
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3 way links are known as one way link also. It is a process of link exchange in which 3 web sites participate to make a contract to get links. For example, if you have a website related to SEO and you are requesting a link exchange offer to a web master to add your link on the SEO related site. The web master have two SEO related site and he wants to place your link on site A but in return he wants a link back for site B from your web site, called 3 way link exchange.

The thought of 3 way or triangular links developed after search engines updates. Before the 3 way links, there was a concept of reciprocal or 2 way linking but soon the site got penalties specially by Google search engines. After this updates, most of the sites began to create 3 way links to make them as one way links in the eyes of search engines.

Most of sites got penalties for reciprocal links because they were involved in exchanging links with irrelevant sites and bad neighborhood. But those sites that were not concern with these activities still got higher ranking that is why the concept of reciprocal links is not dead but should be in the form of ethical way.

3 way links were most effective but soon it was also traced by search engines because in this process sister sites were involved with the same IP for link exchange. The IP were traced. Bulk linking and Spam linking were traced for penalties.

Lastly, it was proved that Spam links and bulk links with irrelevant sites and bad neighborhood is not beneficial for sites.

It was the history of 3 way links or triangular linking but I am talking about 3 way links and how to get it. To get 3 way links, we can use all tips of reciprocal links except filling form for reciprocal links.

My opinion on 3 way link is in positive direction. You can use it as one way link but in ethical way. If you have more than 1 site you can exchange links as 3 ways.

Designing aspect in SEO February 15, 2009

Posted by kishosingh in Designing.
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Design is the basic aspect of a website. But it can’t be 1st step in SEO. SEO and designing both are interrelated to each other in promotion of a web site. If design is strong of a website then an SEO can easily promote that site in top 10 by targeted keywords. Design is basic aspect but it should be after market research and competitor analysis by an SEO.

If an SEO analysis competitor site to launch a new site then now his basic work can be making synopsis and design of that site which should be perfect from search engine point of view and user friendly.

Design aspect in SEO:

At 1st we should proceed with URL structure that should be on the basic research of market because it has great importance from search engines, ranking and user point of view. If your site is in .html or in .asp then it is OK but if your site is in .aspx then it is very hard to manage URL structure with site header so, make sure about URL at first. It is basic of SEO.

Second level of designing aspect initiate with the validation of all page by W3C. Your all page should be validated by W3C with minimum error to satisfy search engines.

3rd level of designing aspect is checking of error pages in a site. From my point of view in the designing aspect always designer make 2 or 3 URLs for every page it is their great mistake. Multiple URL for a page create problem of canonicalization. If by chance the page uploads on your site and cached by Google. After you delete this page it means you are creating 404 errors for your site.

Always check in your site broken links that called 404 errors. If you find that error in your site then immediately removed that from your site as well as webmaster tools also. You should check broken links error in your webmaster tools daily. You can get external and internal both errors in condition of broken links. You can’t do anything for external broken links error but you can do everything for internal broken link error.

4th level of designing aspect in SEO starts with checking of hidden text on a page. Many times designer write some text to indicate changes on page that are not related to page or some times we find text in single pixel on page that are not for users. We should delete those texts which are hidden and not useful from user point view.

5th level starts with navigational structure of a site. In the process of making site we should always keep in our mind about that user who comes to your site to buy something. Navigation of site always people let knows about your site products and reaches them to add cart to buy that things.

6th level of designing is related to navigational structure of a site. Sometimes we see in many site “Toggle” (+) in their navigational links. Toggle contains many links in the sign of “+”. From my point of view navigational links should be free by “Toggle”.

7th level of designing aspect in SEO contains removing of .js and .css file from the page. .Js and .css files are important for a site but that should not be on the page. All the .js and .css files should be in separate files. If we don’t call these files separately then it will increase load time and will make your pages heavy.

8th level is related to the coding of the page. From my point of view site should be in DIV rather than TR and TD. DIV treat as text by search engines and they are soft. DIV don’t take more time in loading also and it is lighter than TR-TD.

9th aspect is related to links structure. Most time we use images to show navigation of sites but to get pages in search engine ranking it should be in text links.

10th aspect is the reality and future of SEO and web design. If we use flash on our pages very strongly and in creative way to show a particular things then it can lead your business very effectively.

These are my designing aspect for any SEO to get site on higher ranking in any search engines by targeted keywords.

SEO (Search Engine Optimization) Definitions October 30, 2008

Posted by kishosingh in seo.
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SEO called as search engine optimization also. Basically, the theory comes with the age of web sites and search engines. When we say, it is search engine optimization it doesn’t mean that we optimize the search engines; it means we optimize a website for the search engines. If we go some deep then we can say we optimize the site on the guidelines of the search engines.

So, at first for the SEO definitions we have to know about search engines. Before the search engines there are existence of web sites, very clearly but the web sites known as URL not by the keywords. After the discover of search engines the web site popularity increased as keywords and then here SEO theory came in light.

The main differences after the search engines and before the search engines are “Key words” and “URL”. We can define in one line that before the search engines “URL” was in light and websites were very few. After the search engines “Key words” are in light and web sites density have very high that is why search engines optimization in needed. SEO is all about Keywords popularity and nothing but.

As an SEO if a person works on site, he surely think about keywords and keywords popularity. So, I can say Search engine optimization is the practice of web sites optimization on the basis of targeted keywords.

Now, we have to know about keywords. Keywords is a term to search the results in search engines. Search engines index all the sites by their keywords and give the results on the basis of key words.

So, here the theory produce that how a site can comes in #1 among millions of sites by the same key words. It is the basic theory of SEO.

Being a SEO we can guarantee that how a site can comes on #1 and what is the process of getting the positions.

I think this is the basic aspect of SEO and definitions of search engine optimization which deals the keywords popularity in search engines and among the people whether it includes in sites URL or sites Title.

SEO is the practice of organic searches and organic results.