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On-Page Factors are The Biggest Challenge for SEOs May 7, 2009

Posted by kishosingh in seo.
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Many times, we have written about each and every factors of SEO. In my previous post I have written about search engine optimization and beginners guide for SEOs but here specially, I want to explore something different on the on-page factors which are the biggest challenge for SEOs.

Recently, I am facing big problem by URLs. After 3.5 years having worked in an online marketing company as an SEO now, I have joined in a new company which has never done SEO for its website. The website has been developed by developer and designers on contract basis. All the URL of the website (on which I am working) is in different languages like – .HTML, .ASP, .ASPX etc. Some URLs are browsing in pop-ups, some in JavaScript and some are in frames. URL structures are related to neither users’ point of view nor search engines.

During the work, I learnt about the proper structure of URL which is the biggest challenge for SEOs. Now, I think for a better site it is necessary to research and analysis of URL structure.

URL should be in proper naming conventions. Other problems are related to navigational structure. How to optimize a better navigation? It is the basic things to go through the 20 top sites with related industry. Better navigation structures derive – loyal visitors, returning visitors, increase leads and decrease bounce rate.

Title tags are the keys of websites. Unique and descriptive title and Meta tags related to the web page themes are also one of the biggest challenge for SEOs.

We have analysis and seen most of the sites are not including H1, H2 and H3 tags because they don’t know their importance. The tags tell the users and search engines, all the things are in proper and optimize way.

In most of the websites, there are same title and Meta tags with different URLs. Title tags in most of cases are not in a proper sentence. Most of the people include only keywords in title tags which look like spam and nothing else.

Some SEOs don’t know the uses of robots.txt also. The file tells the search engines what pages have to index and what not.

These are some on-page factors which are as challenge for SEOs. If we complete these works properly then most of the web pages can get higher ranking by their targeted keywords.

Content Factors in Search Engine Optimization April 20, 2009

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In the search engine optimization content has greater importance for a web page than other things. Content is known as king for the web page. But what should be criteria of best content? Search engines always find better and unique information on the web page to guide in right direction to users.

For the better content there should be some criteria – content should be theme related, content should be unique, content should be fresh, content should be informative and content should be correct by grammar.

Now, on the web page content should be in optimized way. For the content optimization SEOs should analysis the theme of web page and content with related keywords. Keywords should be placed in right way within content. Keywords density within content should not be more than 5-7%. Duplicate content are not allowed for better ranking so, it should be avoid.

For the better ranking it is better to place content in the main body after H1. Scrappy content prevent whole web page so, before placing content all factor should be in mind. There should be standard of web page content, article content and blog content. Web page content should be fully grammatically correct, fresh, unique, informative and theme related.

If a web page offers well established content on the web page then there is no need to put Meta description or keywords but title should be unique and related to that content. Content and title two things can guarantee for better ranking of a web page in any search engines.

Develop a Site from SEO point of view March 11, 2009

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I have already mentioned designing aspect for a site in my previous post. There is another aspect that called development. There are some topics to develop your site from SEOs point of view to get better ranking in major search engines.

In the development aspect you have to check junk codes which have not importance on the web page. Junk codes make a web page larger and they are not useful from search engines point of view. Mostly junk codes take place on the web page from designer or developer ends. SEOs should check that unnecessary codes time to time. On the web pages there could be unnecessary spaces also. Those spaces can be harmful from ranking point of view. So, in during the development of a web site you need check very carefully junk codes and unnecessary spaces to remove them.

Another thing includes with URL structure. During the web page development you need to create web folder or web URL. You have to care that in the URL never includes _ (underscore) or – (double hyphens). From the search engines and users point of view in URL you need to include – (single hyphens).

If your site provides logged in option then you need to disallow session IDs to crawl boats. You can include robots.txt file to allow bots to crawl your sites without session IDs.

You need to check always your site on different browser and load timing. Load timing should be exceeded. If load time is high then your site’s bounce rate will be higher.

There should be installed tracking codes in every static page of your web sites. This is analytic codes to track your sites behaviour. The code will let you know how to improve your site, from what sources visitors are coming etc.

Most of the people add Meta refresh tag on the web page. It should not be added on the web page. Meta refresh tag always restrict to show the original content when a visitors request to the web site.

Designing aspect in SEO February 15, 2009

Posted by kishosingh in Designing.
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Design is the basic aspect of a website. But it can’t be 1st step in SEO. SEO and designing both are interrelated to each other in promotion of a web site. If design is strong of a website then an SEO can easily promote that site in top 10 by targeted keywords. Design is basic aspect but it should be after market research and competitor analysis by an SEO.

If an SEO analysis competitor site to launch a new site then now his basic work can be making synopsis and design of that site which should be perfect from search engine point of view and user friendly.

Design aspect in SEO:

At 1st we should proceed with URL structure that should be on the basic research of market because it has great importance from search engines, ranking and user point of view. If your site is in .html or in .asp then it is OK but if your site is in .aspx then it is very hard to manage URL structure with site header so, make sure about URL at first. It is basic of SEO.

Second level of designing aspect initiate with the validation of all page by W3C. Your all page should be validated by W3C with minimum error to satisfy search engines.

3rd level of designing aspect is checking of error pages in a site. From my point of view in the designing aspect always designer make 2 or 3 URLs for every page it is their great mistake. Multiple URL for a page create problem of canonicalization. If by chance the page uploads on your site and cached by Google. After you delete this page it means you are creating 404 errors for your site.

Always check in your site broken links that called 404 errors. If you find that error in your site then immediately removed that from your site as well as webmaster tools also. You should check broken links error in your webmaster tools daily. You can get external and internal both errors in condition of broken links. You can’t do anything for external broken links error but you can do everything for internal broken link error.

4th level of designing aspect in SEO starts with checking of hidden text on a page. Many times designer write some text to indicate changes on page that are not related to page or some times we find text in single pixel on page that are not for users. We should delete those texts which are hidden and not useful from user point view.

5th level starts with navigational structure of a site. In the process of making site we should always keep in our mind about that user who comes to your site to buy something. Navigation of site always people let knows about your site products and reaches them to add cart to buy that things.

6th level of designing is related to navigational structure of a site. Sometimes we see in many site “Toggle” (+) in their navigational links. Toggle contains many links in the sign of “+”. From my point of view navigational links should be free by “Toggle”.

7th level of designing aspect in SEO contains removing of .js and .css file from the page. .Js and .css files are important for a site but that should not be on the page. All the .js and .css files should be in separate files. If we don’t call these files separately then it will increase load time and will make your pages heavy.

8th level is related to the coding of the page. From my point of view site should be in DIV rather than TR and TD. DIV treat as text by search engines and they are soft. DIV don’t take more time in loading also and it is lighter than TR-TD.

9th aspect is related to links structure. Most time we use images to show navigation of sites but to get pages in search engine ranking it should be in text links.

10th aspect is the reality and future of SEO and web design. If we use flash on our pages very strongly and in creative way to show a particular things then it can lead your business very effectively.

These are my designing aspect for any SEO to get site on higher ranking in any search engines by targeted keywords.

Web 2.0 from O’Reilly Media to Web 3.0 January 6, 2009

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No doubt, we all know about Web 2.0 more deeply from O’Reilly Media group. A conference was held by the group in 2004 about the understanding of web. According to the writer Tim O’Reilly it was “a brainstorming session between O’Reilly and Medialive International.” Its origin was not in 2004 by the conference of web 2.0 but the clear aspect about the web came from the conference. In the starting of what is Web 2.0 Tim O’Reilly writes, “The bursting of the dot-com bubble in the fall of 2001 marked a turning point for the web.” It means the discussion about web was started from 2001 and dot-com bursting was the turning point.

From the 1997 to 2004 Google was a dominant search engine in the industry of search engines. Before it Netscape which was the starter of web era was out of market. This was the situation to theories all the software, data and tools the web. In my point of view web 2.0 is nothing but theory of development in web which was started from search engine Yahoo and completed to Google in the major role.

Now, in which era we live, there are many contradictions between web 2.0, web 3.0, web 4.0, and web 5.0 and so on. But main contradiction is between web 2.0 and web 3.0. I will let you what people think about all these.

At 1st I should clear about web 2.0 from the example of Tim O’Reilly writing which was published in “what is web 2.0”:

Major differences of web 1.0 to 2.0 are:

Personal Web site – Blogging

Page Views – Cost Per Click

Publishing – Participation

CMS – Wikis

Directories – Tagging

Stickiness – Syndication

There are some more example has been produced by Tim O’Reilly but I have shown here only most important are.

With the example you can justify the differences between web 1.0 and web 2.0. I think quantitative changes of web 1.0 starts towards web 2.0 from the age of search engines but the qualitative changes comes in light in 2004 after the conference of web 2.0.

In the tag line of “what is web 2.0” Tim O’Reilly writes, “Design Patterns and Business Models for the Next Generation of Software” is web 2.0.

In my point of view web 2.0 development should be identified in two terms – Software development and “The Web as Platform” as per the Tim O’Reilly.

Software development was basic aspect and quantitative changes in the web which reach over the web 2.0.

Basically in software development was:


These are the major development of software which bring the theory of web 2.0 and on the basis of them a theory comes which was for web 2.0 and web as platform.

When we say web as platform it means people collaboration on the web. In this process blogging, tagging and APIs played a great role.

It was the theory of people participation on the web to create a new business model on the web. Adsense and Adwords is the major theory of this.

In my point of view web 2.0 essence was content. Technological development and all things were for better web. People collaboration with the information about the things by the web. So, the content became king for the entire web in the era of web 2.0 with the participation on web.

In this way RSS played great role in distribution of content. It was the qualitative changes from the hyper link to content distribution.

Now, the debate is not for web 2.0, debate is for web 3.0. I think still it is not the stage of web that we can say, we are in the era of web 3.0 but people don’t control themselves and give some examples of web 3.0:

Focused on the individual
Consolidating dynamic content
The semantic web
Widget, drag, drop mashup
User Behavior, me-onomy
iGoogle, Netvibes
User engagement

But in my point of view it is not the stage which we can define that we are in the age of web 3.0. There are some solid reasons:

There are not any technological and software development like web 2.0

There is not a solid theory like web 2.0 which was “The Web as Platform”.

No site seems on the theory of web 3.0.

But I can say the quantitative changes for web 3.0 are continued. Web 3.0 will be for the web however you are the outside of web.

Through the mobile phones – blogging, RSS and all the news update is the symptoms of web 3.0 but we can’t give a theory on the basis of only one or two technological development. The development of technology and software will soon give the theory of web 3.0 front of us but still I am not agree that web 3.0 is our era.

Search Engine Optimization Guide – SEO Basics December 1, 2008

Posted by kishosingh in seo.
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Before proceeding about search engine optimization I think we should know about search engines and optimization. I think nowadays, every one knows about search engines. It is a web page to search specific information on the Internet by keywords or search term.

Basically, Search engine optimization not include with optimization of search engines, it includes the optimization of web pages or web sites.

In the search engine optimization guide nothing is secret. I want to let you about the process of optimization. Optimization includes with websites for the higher ranking in search engines. It is the process of improving traffic for web pages by targeted keywords in organic searches by modifying that pages and proper optimization.

Normally, we start from theory of optimization but I want to proceed from practices. For example – if we have a web site then what we think to do over that? What should be the stricture of the web site? What should be navigation of the web site? Etc.

From my point of view, I start from market and keyword research on the topic of web site. 1st thing in the optimization include research that should be related to market, product age, geography and keywords in terms of competition. After the research of keywords and market we should proceed with web page optimization by those keywords which are chosen by us by research for the targeted people by the targeted keywords.

Title tag is most important part of web site optimization. It appears on title bar. Title tag should be created with the list of keywords which you want to target for search. It should be short but descriptive and meaningful because it comes in search engines when a user performs that keyword which has been targeted by you for your web page.

Another thing with the title tag is specification. What is on your web page, tell the user by the title. It means you should be specific with web page. You should consider about the content which is on your web page and according to that content you should create title. Don’t use so many auxiliary verbs in title tag. For example – is, are, on, in etc.

After the title tag making you should proceed with description. Description of a website also most important part because it is placed in the searches by search engines with the title. The targeted keywords should appear in the Meta tag description. In my point of view, description is most benefited if the site has less content on the web page. Basically, it is important for e-commerce sites. Description improves the density of content also.

Keywords also could be included in the web page and it shows the web page search term. In my point of view, it has less important, so you can leave it.

After this we come to the web page structure. Web page structure should be like a book. All the navigation should be in hierarchy way where user could reach very easily. Here we can discuss about URL structure and page structure. At 1st we look into URL structure.

URL structure can be dynamic or static but some people rewrite dynamic URL to make that static. URL rewriting take some risk if that get any problem, will be treat as another page by search engines. Nowadays, Google read every URL but from the user point of view URL has also major role in traffic deriving. For example:

If you have a page of Sony Ericsson K790i and URL is: mysite.com/12345/=?158 then it will be considered as dynamic page and user will not attract like this page: mysite.com/mobile-phones/sony-ericsson-k790i. I think the example is enough to learn about URL structure.

Now, we should come on page structure. In my point of view page structure is page navigation. Page navigation tells users to know about your site content and pages. It should be in text with hyper link. It should be in proper navigation. If possible use breadcrumb navigation.

Now, go to the content. Content of your site should be unique and fresh. It means your site pages should offer something new for the users which is not on the web.

You must add heading in your site to navigate search engines hierarchy of site. H1 should be in top and should use at once. H2, H3…H6 should be use in proper way like a dictionary or book.

Image should also optimize. If you use an image in your site, it will attract the visitors but along with as an SEO you should care about alt tag of image that will tell the search engines about the image as well as users also in condition of unable to browse that.

In the SEO field we always discuss about Dofollow and Nofollow. Dofollow links allow the search engines follow and index. Dofollow links get the reputation and value of your PR while nofollow links don’t included by search engines and they don’t get your site reputation. Nofollow links always behave as a negative link. For example: If you are writing about a Spam link or site then you can use nofollow for that.

In the search engine optimization robots.txt file has also its major importance. It allows or disallows files to index or noindex by search engines. Basically, it is use for disallow the pages by search engines if your site give different pages for users with same content or product.

Many people think it is very hard subject in search engine optimization and they talk its in two ways – static and dynamic. Yes, it is true but I don’t think it is so hard subject. If you have a dynamic site and you want to block the pages then you simply can disallow that pages or folders which come after your index page. Like this, static page also can be disallowed by robots.txt file.

Lastly, we make an XML and HTML site map for the search engines and users. HTML sitemap tells the users to access easily all the pages of your site by sitemap. XML sitemap creation and submission in webmaster tools tell the Google about your all pages of site to cache them which are unable to reach to crawler. Major search engines Yahoo, Google and MSN offer webmaster tools to submit your sitemap.

It is the basic optimization process. In this process we can include to find out site errors also which is mostly known as 404 errors. If your site has multiple URL with same content you can redirect them also by 301.

Title Tag Making Tips to Get #1 Ranking in Major Search Engines November 1, 2008

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As an SEO it is not easy task to make an effective title for a web page. Most of the SEOs are not able to write an effective title for a web page which may attract user. Title is not only for user point of view it is search engine point of view also if an SEO work on a web site.

SEO is slow process work and no one can guarantee for #1 but to achieve #1 position every SEOs have goal by targeted keywords. If you follow the guide lines of search engines, that are enough to get higher ranking in search engines. But the people who optimized the websites don’t think about guidelines and want to do whatever they have got experience from their practices.

Practices are right but always there are changes in search engines algorithms. So, to update yourself you have to know theory also.

Every search engines working for their relevancy as I have already written in my previous post of “Link Building Thesis”. Here I will prove that things. When you go to search engines to find out whatever you need, what is done by you? Yes, you type a keywords and search more relevant topic related to your queries. When you find that, you become satisfied but sometimes you don’t find that then what is done by you that time?

You have to work on this pace as an SEO. You have to work for relevancy like as search engines. If the page is related to “SEO” or “Web Design” then you should to work or make a title related to your “SEO” or “Web Design” services. It means if your SEO page offering SEO services then don’t make title like SEO article or SEO news.

To make effective title tag you should do:

Title should be relevant to content and page whatever the page offers

Title should be related to content as well as content should also related to title

Try to make title small

Try to include keywords more than 2 times in the title by which the page is being targeted

Try to make title with most searches keywords

Make it meaningful

Make it descriptive

Make it attractive

To make effective title tag you should don’t do:

Don’t make a very long title

Don’t use axillary verb many times in title

Don’t repeat single keywords more time in title

Way of making title tag:

1st you should research the market related to your product. You should search manually at least top 20 sites by targeted keywords whatever you want to target. After that you should analysis them title and make a unique, fresh and descriptive title for your title.

At last I will say always work for relevancy. On the page content also should be related to title and product. Every web page can’t be a brand name so make sure about your industry for brand name including.

Link Building Thesis October 31, 2008

Posted by kishosingh in Link Building.
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Link building is associated with Off page optimization. SEO is divided into two parts off page and on page. On page is directed associated with changes, modification on web page however, off-page optimization is related to promotions of that page.

Optimization and promotions both things are associated very strongly to get higher ranking in search engines. If you are in online marketing you have to do the both things to get more visitors and increase sells.

Link is hyper text and it is index by websites. Link building is a practice of building back links for web page. Back links are considered as a vote by search engines by targeted keywords.

If your site is on top position by a targeted keywords in search engines, it means your sites have more back links by that keywords. Links value considered by back links. Back links should be from authority sites, relevant sites, high PR sites and with content.

Inbound and outbound two types of link are in the industry. If you get a link from a website to your sites, called inbound links. If you give a link from your site to another called outbound links.

There are many way to build links to your sites or site page:

Link exchange

Article Submission

Directory Submission

Social Bookmarking

Social Networking

Press Realeases



Forums Posting


These are the main way by which you can create back links for your site.

To get links from your site you need to point out URL and Anchor. Anchor will be keywords of your site page.

In the link building link exchange is major part. In link exchange there two theory mainly – One way Link and Reciprocal Links.

One way link – without contract you get a link for your site by a targeted keyword.

Reciprocal links– you can say it is a contract between two web pages. Reciprocal links have importance if they are from most important pages in the terms of relevancy. One link is considered as high quality link by search engines.

In the process of link building we should care on mainly quality of links. You needn’t to build tons of garbage links. You should create only few links from reputable and related sites. It will increase your site ranking and also prevent the Spam.

Have you ever thought that the search engine also working for relevancy? Yes, they are working for relevancy. They want to produce only relevant results by a search term.

So, if you are going to build some links for your site then work on link reputation 1st. Link reputation is considered as high quality links. If your site is related to SEO then you should get a link from SEO related page only and that page title should SEO related also.

Here if you get links from link exchange anchor then it will be less effective than SEO. However, the link exchange is OK also.

In the link building always keep in mind that give outbound links from your site only related to your theme also because you are navigating a user in right directions. The search engines consider on outbound links also. If your site recommending irrelevant site then its value will be reduced by search engines.

To qualify quality links you should care these things:

Page should not contain irrelevant links

Page should be with Page Rank

Page content should not be illegal

Page content should not be scrappy

Page should be on-focus

Page should not be lots of outbound links

Page should be inbound links also

Page should not contain virus and Trojan

Quality and relevant links give a higher page rank to your site and higher ranking in search engines also by a targeted keywords in organic searches.

But it doesn’t mean that high page rank always guarantee top ranking. To get high page rank you can take back links from high page rank but to get high ranking there are more conditions which are:

Page should be on-topic and link should be within content

Anchor text should be targeted in page title and should be more links it depends on search competitions

Historical factors are also involved in it

If your site is new then you should try to get higher Page Rank relevant links to get high page rank. If you have Page Rank 3 then you should try to get 1 more Page Rank it will give a reputation of your site. Page Rank scale are 0-10 by Google. Page Rank Updated by Google time to time. Mostly, after 3 months.

If you have Page Rank 4 you can start on-page optimization to promote your site. If you have PR5 then your site is reputable and can get higher ranking in search engines with little changes.

If you want to get higher Page Rank for your site then you should know the value of Page Rank:

Page Rank 2 link = 0.2 of a Page Rank 3 link
Page Rank 3 link = 1 of a Page Rank 3 link
Page Rank 4 link = 5 of a Page Rank 3 link
Page Rank 5 link = 25 of a Page Rank 3 link
Page Rank 6 link = 125 of a Page Rank 3 link
Page Rank 7 link = 625 of a Page Rank 3 link

It is most probable page rank calculation according to page rank value. So, if you consider on this your site page rank also can be increase but it doesn’t means that your site ranking also get #1 position.

During the link building we should care about:

No-follow links
Javascript links
Redirections links
Instant Links
Links Farm
FFA Links
Link page with lots of outgoing links
On-focus page
Web site home page should be PR4 at least

There are two trends in link building – Natural and Spam. Some people get links for their sites very rapidly, it is not valuable like reciprocal links if they are not theme related. Reciprocal links after all are considered as second class links. If you get reciprocal links within content it is best because it derive the user to your site.

If your site has PR4 and you are pointing a link of PR2, your site page rank will go down in next updates. If you referring an authority sites that has Page Rank 6 and your site has no back links still after this your site will get higher PR in next update.

Natural Links development don’t contain:

Incoming links to your site is not very large in short term

Only one anchor are getting links from your site

Only reciprocal links are there

Links are from instant pages also

You can create natural links from other means also which I have already mentioned above. Directories submission are also valuable.

During the creating links for your site always vary your anchor. If you have related to SEO you can make some keywords like – seo, search engine optimization, web page optimization, seo india etc. The keywords should use during the link creations and always should be vary for your URL.

Anchor should be in small letter. If you are appearing description during linking, change always that description. A fresh description with your link will get more value to your link.

Quality link can create from .edu, .net., .info site which has lots of content. A site which has lots of advertisement and less content can’t be more effective.

SEO (Search Engine Optimization) Definitions October 30, 2008

Posted by kishosingh in seo.
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SEO called as search engine optimization also. Basically, the theory comes with the age of web sites and search engines. When we say, it is search engine optimization it doesn’t mean that we optimize the search engines; it means we optimize a website for the search engines. If we go some deep then we can say we optimize the site on the guidelines of the search engines.

So, at first for the SEO definitions we have to know about search engines. Before the search engines there are existence of web sites, very clearly but the web sites known as URL not by the keywords. After the discover of search engines the web site popularity increased as keywords and then here SEO theory came in light.

The main differences after the search engines and before the search engines are “Key words” and “URL”. We can define in one line that before the search engines “URL” was in light and websites were very few. After the search engines “Key words” are in light and web sites density have very high that is why search engines optimization in needed. SEO is all about Keywords popularity and nothing but.

As an SEO if a person works on site, he surely think about keywords and keywords popularity. So, I can say Search engine optimization is the practice of web sites optimization on the basis of targeted keywords.

Now, we have to know about keywords. Keywords is a term to search the results in search engines. Search engines index all the sites by their keywords and give the results on the basis of key words.

So, here the theory produce that how a site can comes in #1 among millions of sites by the same key words. It is the basic theory of SEO.

Being a SEO we can guarantee that how a site can comes on #1 and what is the process of getting the positions.

I think this is the basic aspect of SEO and definitions of search engine optimization which deals the keywords popularity in search engines and among the people whether it includes in sites URL or sites Title.

SEO is the practice of organic searches and organic results.

Welcome To SEO and Web Design Blog! October 29, 2008

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The blog SEO and web design has own importance because SEO is not effective without proper design. So, I want to run the blog with the sharing of knowledge about SEO and web design. Design is major part in the promotion of a web design and its help the SEO.

Google itself include in the guidelines of webmaster design part also. Here design is related from web site design. I want to share something about web design and SEO tips, news and articles because I am associated with SEO parts and working for last 2 years.

I thought in the web site promotion design helps much. How it is related I will give the introduction in the next post of the blog. I will write separately about SEO and web design. The blog is intended to to the my experience of SEO.

SEO – it is included with web site promotion and optimizations to get the higher ranking in search engines by the targeted keywords. SEO included with organic/natural listing. It is the part of online marketing.

Web design – it in included with usability, validations, visibility, structure and image point of view in the web site.

So, here is clear how the both are included with each others. I can say if a designer work effectively on the web site, SEO can guarantee about getting the higher listing in the search engines by the targeted keywords.

Goal conversion is directly depended on web site structure and the things depend on web designer fully.