jump to navigation

How to Make Effective Meta Tag Descriptions? May 15, 2010

Posted by kishosingh in seo.
Tags: , , , , , , , , , , , ,
add a comment

Title of the web page is not all things. It is able to say the whole content of the the web page. It is only the name of web page targeted by popular keywords. Keywords are the identification of the web page by which we find that page in search engines. Meta description is the introductions of the web page. It gives an overall synopsis about the products or content of the web page.

Meta descriptions are also appeared in the head sections of the web page just like Meta title or Meta keywords. It is also an HTML tag. Meta descriptions are useful for the web pages. It defines the web pages. Search engines show – Title, URL and Descriptions for any searches. Title gives 1st attraction, descriptions 2nd and URL 3rd. However, we already have discussed about the importance of keywords in search engine optimization.

Descriptions Tag:

I think most of the visitors derive to the site reading the descriptions of that search term. What exactly we are looking, says the descriptions. That description comes from our pages. About the Meta descriptions, I have seen many mistaken. People don’t make that on the basis of the given information. They include something else also which is not on the web page. For example – We have an SEO News site; we make a Meta like this – “Get news about SEO in India. Search Engine Optimisation news and tips are from the web page” or related to it. I think it is right. But if you make it as – “SEO, Online Marketing, Web 2.0 and Link Building Services in India. News, reviews about seo and seo services from the web site.” Is it right? I don’t think it is right.

What are the mistakes? They include other things also in their descriptions. On the other hand, there are already pages in their site related to online marketing and link building.

Another thing, descriptions should be descriptive and short. Repetition of keywords should be avoided. Should be used synonyms also instead of repetition.

Advertisements

Some Basic Aspect of Search Engine Optimization August 30, 2009

Posted by kishosingh in seo.
Tags: , , , , , , , , , , ,
add a comment

We already have discussed on various topics of Search Engine Optimization but still there are some more topics which are remained. In SEO, there are the biggest factors as On-page optimization and Off-page optimization. We already have discussed about those chapters. I need to explain some more basic chapters of SEO which is being ignored by many SEOs.

I have to deal Server Side Factors and some general topic of SEO. In Server side factors, the main topics are – 301 and headers status code.

Many times we face the problem. There is main problem with page redirection which is known as 301 URL directions also. There are big question on this topic. It should be redirect or remove? What is the purpose of redirection? Is redirection will work?

Yes, all these are right questions. From my point of view removal of URL and redirection of URL both have own importance. We should choose those URL to remove which have no visitors and nothing importance from search engine point of view. On the other hand, a page which has high PR or high visitors should be redirected. Redirection is not the last things. There is need of webmaster submission also. There is Google webmaster where all the redirection should be submitted to make known Google crawler about the redirection.

Another thing is Server status code. You should monitor your page server status code. What is it? It is 200 errors or 404 errors? In both situations you have to work on those.

Many times we face large page size also which make pages very slow to browse. So, proper page size should not be exceeded from 110 KB.

There are many browsers so; your page should be passed with each browser properly. All things should be appropriate in each browser.

Some other things are appropriate style sheet, appropriate templates and metadata should be checked, standard navigation, HTML and XML sitemaps and analytical code.

So, all these are basic things of SEO which should be passed properly through SEOs. These are helpful in crawling and ranking.

On-Page Factors are The Biggest Challenge for SEOs May 7, 2009

Posted by kishosingh in seo.
Tags: , , , , , , , , , , , , ,
add a comment

Many times, we have written about each and every factors of SEO. In my previous post I have written about search engine optimization and beginners guide for SEOs but here specially, I want to explore something different on the on-page factors which are the biggest challenge for SEOs.

Recently, I am facing big problem by URLs. After 3.5 years having worked in an online marketing company as an SEO now, I have joined in a new company which has never done SEO for its website. The website has been developed by developer and designers on contract basis. All the URL of the website (on which I am working) is in different languages like – .HTML, .ASP, .ASPX etc. Some URLs are browsing in pop-ups, some in JavaScript and some are in frames. URL structures are related to neither users’ point of view nor search engines.

During the work, I learnt about the proper structure of URL which is the biggest challenge for SEOs. Now, I think for a better site it is necessary to research and analysis of URL structure.

URL should be in proper naming conventions. Other problems are related to navigational structure. How to optimize a better navigation? It is the basic things to go through the 20 top sites with related industry. Better navigation structures derive – loyal visitors, returning visitors, increase leads and decrease bounce rate.

Title tags are the keys of websites. Unique and descriptive title and Meta tags related to the web page themes are also one of the biggest challenge for SEOs.

We have analysis and seen most of the sites are not including H1, H2 and H3 tags because they don’t know their importance. The tags tell the users and search engines, all the things are in proper and optimize way.

In most of the websites, there are same title and Meta tags with different URLs. Title tags in most of cases are not in a proper sentence. Most of the people include only keywords in title tags which look like spam and nothing else.

Some SEOs don’t know the uses of robots.txt also. The file tells the search engines what pages have to index and what not.

These are some on-page factors which are as challenge for SEOs. If we complete these works properly then most of the web pages can get higher ranking by their targeted keywords.

Content Factors in Search Engine Optimization April 20, 2009

Posted by kishosingh in seo.
Tags: , , , , , , , , , , ,
add a comment

In the search engine optimization content has greater importance for a web page than other things. Content is known as king for the web page. But what should be criteria of best content? Search engines always find better and unique information on the web page to guide in right direction to users.

For the better content there should be some criteria – content should be theme related, content should be unique, content should be fresh, content should be informative and content should be correct by grammar.

Now, on the web page content should be in optimized way. For the content optimization SEOs should analysis the theme of web page and content with related keywords. Keywords should be placed in right way within content. Keywords density within content should not be more than 5-7%. Duplicate content are not allowed for better ranking so, it should be avoid.

For the better ranking it is better to place content in the main body after H1. Scrappy content prevent whole web page so, before placing content all factor should be in mind. There should be standard of web page content, article content and blog content. Web page content should be fully grammatically correct, fresh, unique, informative and theme related.

If a web page offers well established content on the web page then there is no need to put Meta description or keywords but title should be unique and related to that content. Content and title two things can guarantee for better ranking of a web page in any search engines.