Some Basic Aspect of Search Engine Optimization August 30, 2009Posted by kishosingh in seo.
Tags: code, html, off page, on page, optimization, search, search engine, search engine optimization, seo, sitemap, url, xml
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We already have discussed on various topics of Search Engine Optimization but still there are some more topics which are remained. In SEO, there are the biggest factors as On-page optimization and Off-page optimization. We already have discussed about those chapters. I need to explain some more basic chapters of SEO which is being ignored by many SEOs.
I have to deal Server Side Factors and some general topic of SEO. In Server side factors, the main topics are – 301 and headers status code.
Many times we face the problem. There is main problem with page redirection which is known as 301 URL directions also. There are big question on this topic. It should be redirect or remove? What is the purpose of redirection? Is redirection will work?
Yes, all these are right questions. From my point of view removal of URL and redirection of URL both have own importance. We should choose those URL to remove which have no visitors and nothing importance from search engine point of view. On the other hand, a page which has high PR or high visitors should be redirected. Redirection is not the last things. There is need of webmaster submission also. There is Google webmaster where all the redirection should be submitted to make known Google crawler about the redirection.
Another thing is Server status code. You should monitor your page server status code. What is it? It is 200 errors or 404 errors? In both situations you have to work on those.
Many times we face large page size also which make pages very slow to browse. So, proper page size should not be exceeded from 110 KB.
There are many browsers so; your page should be passed with each browser properly. All things should be appropriate in each browser.
Some other things are appropriate style sheet, appropriate templates and metadata should be checked, standard navigation, HTML and XML sitemaps and analytical code.
So, all these are basic things of SEO which should be passed properly through SEOs. These are helpful in crawling and ranking.
Content Factors in Search Engine Optimization April 20, 2009Posted by kishosingh in seo.
Tags: article, blog, content, keywords, optimization, search engine, search engine optimization, search engines, seo, title, web, web pages
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In the search engine optimization content has greater importance for a web page than other things. Content is known as king for the web page. But what should be criteria of best content? Search engines always find better and unique information on the web page to guide in right direction to users.
For the better content there should be some criteria – content should be theme related, content should be unique, content should be fresh, content should be informative and content should be correct by grammar.
Now, on the web page content should be in optimized way. For the content optimization SEOs should analysis the theme of web page and content with related keywords. Keywords should be placed in right way within content. Keywords density within content should not be more than 5-7%. Duplicate content are not allowed for better ranking so, it should be avoid.
For the better ranking it is better to place content in the main body after H1. Scrappy content prevent whole web page so, before placing content all factor should be in mind. There should be standard of web page content, article content and blog content. Web page content should be fully grammatically correct, fresh, unique, informative and theme related.
If a web page offers well established content on the web page then there is no need to put Meta description or keywords but title should be unique and related to that content. Content and title two things can guarantee for better ranking of a web page in any search engines.