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How to Make Effective Meta Tag Descriptions? May 15, 2010

Posted by kishosingh in seo.
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Title of the web page is not all things. It is able to say the whole content of the the web page. It is only the name of web page targeted by popular keywords. Keywords are the identification of the web page by which we find that page in search engines. Meta description is the introductions of the web page. It gives an overall synopsis about the products or content of the web page.

Meta descriptions are also appeared in the head sections of the web page just like Meta title or Meta keywords. It is also an HTML tag. Meta descriptions are useful for the web pages. It defines the web pages. Search engines show – Title, URL and Descriptions for any searches. Title gives 1st attraction, descriptions 2nd and URL 3rd. However, we already have discussed about the importance of keywords in search engine optimization.

Descriptions Tag:

I think most of the visitors derive to the site reading the descriptions of that search term. What exactly we are looking, says the descriptions. That description comes from our pages. About the Meta descriptions, I have seen many mistaken. People don’t make that on the basis of the given information. They include something else also which is not on the web page. For example – We have an SEO News site; we make a Meta like this – “Get news about SEO in India. Search Engine Optimisation news and tips are from the web page” or related to it. I think it is right. But if you make it as – “SEO, Online Marketing, Web 2.0 and Link Building Services in India. News, reviews about seo and seo services from the web site.” Is it right? I don’t think it is right.

What are the mistakes? They include other things also in their descriptions. On the other hand, there are already pages in their site related to online marketing and link building.

Another thing, descriptions should be descriptive and short. Repetition of keywords should be avoided. Should be used synonyms also instead of repetition.

Importance of Keywords in Search Engine Optimization December 1, 2009

Posted by kishosingh in seo.
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Recently, a news came in light about the keywords meta tag. Google announced that it doesn’t consider Meta tag keywords for web ranking. About the Meta tag keywords, Google has written an article on webmaster central blog. I had read an article on search engine land also about Meta keyword tag that was also fabulous.

What is keyword?

For users – Keywords are search term to find out the appropriate results in any search engines.

For SEO – Keywords are the topic of the web page to get higher ranking in any search engines by the targeted keywords.

Importance of Meta Keywords:

For users: Nothing. The user can’t see the tag on the web page.

For SEO: Everything. But now it is nothing because Google has declared its concept about it.

Importance of Keywords:

For users: Users always needs related information whatever he performed in search engines.

For SEO: It is everything but there is a proper way to utilize it. Yes, keyword is everything for an SEO but how to use it on a web page is the biggest aspect for any SEOs.

How to Use Keywords on Web Page:

Keyword research is the biggest chapter in SEO field. So, an SEO should know what the most searches keywords are. We as an SEO should recognize what the trends of keywords are. What is customer, what is product and in what geography we have to interfere are the other things about the keywords research.

Keyword is used in title tag. So, an SEO should recognize about the density of keywords in title tag. Title is quite different from keywords so, don’t be confused about the title and keywords.

Keywords have greater importance on the web page within content and within product, alt tag, header tag etc. so, you have to know the proper density of keywords within content. Right placement of keywords within the content is everything.

Overall, Meta keywords tag are nothing for web page ranking in search engines but keywords have the major factors for web page ranking in any search engines.

How to Get Higher Ranking in Organic Searches Your Site by Targeted Keywords June 19, 2009

Posted by kishosingh in seo.
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Today, in search engine optimization industry, the question is very hot. How to get higher ranking in organic searches a site by targeted keywords? It is the basic question of this industry. We, as an SEO can’t guarantee of #1 position but we always try to reach on #1 if we are ethical.

Unethical practice can reach us on #1 but it can be temporarily not for permanent. We, as an SEO analysis, research and study of search engines algorithms and try to follow that. We know that no search engines give their algorithm but we try to know that like a doctor to see the ups and downs in this industry.

I have always said that to get higher ranking by targeted keywords is not a vast task but I say here this word in another way that it is not an easy task also. There is only one fact to get higher ranking – keywords research and placement of those keywords in right way on the web page.

If we work as an SEO on a web site then we should understand very clearly our work. Our work starts from URL research and navigation of URL properly. URL research and navigation of URL is the biggest work for a site.

If you understand difference between dynamic URL and static URL then you will get succeed soon. You have to put your dynamic URL within static pages.

If the work of URL is done by you then you should proceed with keywords research and placement of keywords within content, title and overall webpage in right way. This is the basic and final work as an SEO which will guarantee to get higher ranking of your web page in organic searches by targeted keywords.

In this way, we have to cross some technical works also like – use of h1, h2…h6, use of fresh and unique content related to the web theme, use of alt attribute, use of anchor text etc.

Nowadays, in the SEO industry there is big problem of unique and fresh content. There is another big problem of optimized page and optimized content. If we solve these basic problems then surly we will get any web page in higher position in organic searches by targeted keywords.

On-Page Factors are The Biggest Challenge for SEOs May 7, 2009

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Many times, we have written about each and every factors of SEO. In my previous post I have written about search engine optimization and beginners guide for SEOs but here specially, I want to explore something different on the on-page factors which are the biggest challenge for SEOs.

Recently, I am facing big problem by URLs. After 3.5 years having worked in an online marketing company as an SEO now, I have joined in a new company which has never done SEO for its website. The website has been developed by developer and designers on contract basis. All the URL of the website (on which I am working) is in different languages like – .HTML, .ASP, .ASPX etc. Some URLs are browsing in pop-ups, some in JavaScript and some are in frames. URL structures are related to neither users’ point of view nor search engines.

During the work, I learnt about the proper structure of URL which is the biggest challenge for SEOs. Now, I think for a better site it is necessary to research and analysis of URL structure.

URL should be in proper naming conventions. Other problems are related to navigational structure. How to optimize a better navigation? It is the basic things to go through the 20 top sites with related industry. Better navigation structures derive – loyal visitors, returning visitors, increase leads and decrease bounce rate.

Title tags are the keys of websites. Unique and descriptive title and Meta tags related to the web page themes are also one of the biggest challenge for SEOs.

We have analysis and seen most of the sites are not including H1, H2 and H3 tags because they don’t know their importance. The tags tell the users and search engines, all the things are in proper and optimize way.

In most of the websites, there are same title and Meta tags with different URLs. Title tags in most of cases are not in a proper sentence. Most of the people include only keywords in title tags which look like spam and nothing else.

Some SEOs don’t know the uses of robots.txt also. The file tells the search engines what pages have to index and what not.

These are some on-page factors which are as challenge for SEOs. If we complete these works properly then most of the web pages can get higher ranking by their targeted keywords.

Content Factors in Search Engine Optimization April 20, 2009

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In the search engine optimization content has greater importance for a web page than other things. Content is known as king for the web page. But what should be criteria of best content? Search engines always find better and unique information on the web page to guide in right direction to users.

For the better content there should be some criteria – content should be theme related, content should be unique, content should be fresh, content should be informative and content should be correct by grammar.

Now, on the web page content should be in optimized way. For the content optimization SEOs should analysis the theme of web page and content with related keywords. Keywords should be placed in right way within content. Keywords density within content should not be more than 5-7%. Duplicate content are not allowed for better ranking so, it should be avoid.

For the better ranking it is better to place content in the main body after H1. Scrappy content prevent whole web page so, before placing content all factor should be in mind. There should be standard of web page content, article content and blog content. Web page content should be fully grammatically correct, fresh, unique, informative and theme related.

If a web page offers well established content on the web page then there is no need to put Meta description or keywords but title should be unique and related to that content. Content and title two things can guarantee for better ranking of a web page in any search engines.

Designing aspect in SEO February 15, 2009

Posted by kishosingh in Designing.
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Design is the basic aspect of a website. But it can’t be 1st step in SEO. SEO and designing both are interrelated to each other in promotion of a web site. If design is strong of a website then an SEO can easily promote that site in top 10 by targeted keywords. Design is basic aspect but it should be after market research and competitor analysis by an SEO.

If an SEO analysis competitor site to launch a new site then now his basic work can be making synopsis and design of that site which should be perfect from search engine point of view and user friendly.

Design aspect in SEO:

At 1st we should proceed with URL structure that should be on the basic research of market because it has great importance from search engines, ranking and user point of view. If your site is in .html or in .asp then it is OK but if your site is in .aspx then it is very hard to manage URL structure with site header so, make sure about URL at first. It is basic of SEO.

Second level of designing aspect initiate with the validation of all page by W3C. Your all page should be validated by W3C with minimum error to satisfy search engines.

3rd level of designing aspect is checking of error pages in a site. From my point of view in the designing aspect always designer make 2 or 3 URLs for every page it is their great mistake. Multiple URL for a page create problem of canonicalization. If by chance the page uploads on your site and cached by Google. After you delete this page it means you are creating 404 errors for your site.

Always check in your site broken links that called 404 errors. If you find that error in your site then immediately removed that from your site as well as webmaster tools also. You should check broken links error in your webmaster tools daily. You can get external and internal both errors in condition of broken links. You can’t do anything for external broken links error but you can do everything for internal broken link error.

4th level of designing aspect in SEO starts with checking of hidden text on a page. Many times designer write some text to indicate changes on page that are not related to page or some times we find text in single pixel on page that are not for users. We should delete those texts which are hidden and not useful from user point view.

5th level starts with navigational structure of a site. In the process of making site we should always keep in our mind about that user who comes to your site to buy something. Navigation of site always people let knows about your site products and reaches them to add cart to buy that things.

6th level of designing is related to navigational structure of a site. Sometimes we see in many site “Toggle” (+) in their navigational links. Toggle contains many links in the sign of “+”. From my point of view navigational links should be free by “Toggle”.

7th level of designing aspect in SEO contains removing of .js and .css file from the page. .Js and .css files are important for a site but that should not be on the page. All the .js and .css files should be in separate files. If we don’t call these files separately then it will increase load time and will make your pages heavy.

8th level is related to the coding of the page. From my point of view site should be in DIV rather than TR and TD. DIV treat as text by search engines and they are soft. DIV don’t take more time in loading also and it is lighter than TR-TD.

9th aspect is related to links structure. Most time we use images to show navigation of sites but to get pages in search engine ranking it should be in text links.

10th aspect is the reality and future of SEO and web design. If we use flash on our pages very strongly and in creative way to show a particular things then it can lead your business very effectively.

These are my designing aspect for any SEO to get site on higher ranking in any search engines by targeted keywords.

SEO (Search Engine Optimization) Definitions October 30, 2008

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SEO called as search engine optimization also. Basically, the theory comes with the age of web sites and search engines. When we say, it is search engine optimization it doesn’t mean that we optimize the search engines; it means we optimize a website for the search engines. If we go some deep then we can say we optimize the site on the guidelines of the search engines.

So, at first for the SEO definitions we have to know about search engines. Before the search engines there are existence of web sites, very clearly but the web sites known as URL not by the keywords. After the discover of search engines the web site popularity increased as keywords and then here SEO theory came in light.

The main differences after the search engines and before the search engines are “Key words” and “URL”. We can define in one line that before the search engines “URL” was in light and websites were very few. After the search engines “Key words” are in light and web sites density have very high that is why search engines optimization in needed. SEO is all about Keywords popularity and nothing but.

As an SEO if a person works on site, he surely think about keywords and keywords popularity. So, I can say Search engine optimization is the practice of web sites optimization on the basis of targeted keywords.

Now, we have to know about keywords. Keywords is a term to search the results in search engines. Search engines index all the sites by their keywords and give the results on the basis of key words.

So, here the theory produce that how a site can comes in #1 among millions of sites by the same key words. It is the basic theory of SEO.

Being a SEO we can guarantee that how a site can comes on #1 and what is the process of getting the positions.

I think this is the basic aspect of SEO and definitions of search engine optimization which deals the keywords popularity in search engines and among the people whether it includes in sites URL or sites Title.

SEO is the practice of organic searches and organic results.