Tags: google, search engines, seo, web, website
add a comment
Search Engine Optimization is the biggest challenge for today’s online business. If you want to grow your online business, you need to make your website search engines friendly.
At first you should think about your business goals before proceeding website optimization. If your business goal is clear, you can achieve great success in your business.
Second thing is optimization. Optimization for whom? It should be the basic question before initiating website optimization. Answer is very clear, optimization for search engines to derive audiences and to complete business goals.
Google is the biggest Search Engine as we already know. It receives around 500 million search requests every day. Google has approximately 110 million unique websites and more than 1 trillion URLs.
In this situation, there is the biggest challenge for SEOs to put a website at the top of a search engine’s results, ensuring that it is seen and visited by a large audience.
SEO plays the vital role in modern advertising. In these conditions, there are some tips to grow your online business through SEO practices:
Make Hierarchal Architecture for Your Website:
Architecture is the root for any business. It is just like a plan. It is the idea how to explore your products on the website or webpage.
Make Meaningful Title with the Most Searched Keywords:
Title is the biggest aspect to get ranking in Search Engines. It should be meaningful, short and optimized with the most searched keywords.
Content is always known as the king on the web for the Search Engines. Content should be related to your web products and should be written with analytical approach.
Web 2.0 from O’Reilly Media to Web 3.0 January 6, 2009Posted by kishosingh in Web 2.0.
Tags: google, media, search engine optimization, search engines, seo, web, Web 2.0, web 3.0, web 4.0, web 5.0, web design, yahoo
add a comment
No doubt, we all know about Web 2.0 more deeply from O’Reilly Media group. A conference was held by the group in 2004 about the understanding of web. According to the writer Tim O’Reilly it was “a brainstorming session between O’Reilly and Medialive International.” Its origin was not in 2004 by the conference of web 2.0 but the clear aspect about the web came from the conference. In the starting of what is Web 2.0 Tim O’Reilly writes, “The bursting of the dot-com bubble in the fall of 2001 marked a turning point for the web.” It means the discussion about web was started from 2001 and dot-com bursting was the turning point.
From the 1997 to 2004 Google was a dominant search engine in the industry of search engines. Before it Netscape which was the starter of web era was out of market. This was the situation to theories all the software, data and tools the web. In my point of view web 2.0 is nothing but theory of development in web which was started from search engine Yahoo and completed to Google in the major role.
Now, in which era we live, there are many contradictions between web 2.0, web 3.0, web 4.0, and web 5.0 and so on. But main contradiction is between web 2.0 and web 3.0. I will let you what people think about all these.
At 1st I should clear about web 2.0 from the example of Tim O’Reilly writing which was published in “what is web 2.0”:
Major differences of web 1.0 to 2.0 are:
Personal Web site – Blogging
Page Views – Cost Per Click
Publishing – Participation
CMS – Wikis
Directories – Tagging
Stickiness – Syndication
There are some more example has been produced by Tim O’Reilly but I have shown here only most important are.
With the example you can justify the differences between web 1.0 and web 2.0. I think quantitative changes of web 1.0 starts towards web 2.0 from the age of search engines but the qualitative changes comes in light in 2004 after the conference of web 2.0.
In the tag line of “what is web 2.0” Tim O’Reilly writes, “Design Patterns and Business Models for the Next Generation of Software” is web 2.0.
In my point of view web 2.0 development should be identified in two terms – Software development and “The Web as Platform” as per the Tim O’Reilly.
Software development was basic aspect and quantitative changes in the web which reach over the web 2.0.
Basically in software development was:
These are the major development of software which bring the theory of web 2.0 and on the basis of them a theory comes which was for web 2.0 and web as platform.
When we say web as platform it means people collaboration on the web. In this process blogging, tagging and APIs played a great role.
It was the theory of people participation on the web to create a new business model on the web. Adsense and Adwords is the major theory of this.
In my point of view web 2.0 essence was content. Technological development and all things were for better web. People collaboration with the information about the things by the web. So, the content became king for the entire web in the era of web 2.0 with the participation on web.
In this way RSS played great role in distribution of content. It was the qualitative changes from the hyper link to content distribution.
Now, the debate is not for web 2.0, debate is for web 3.0. I think still it is not the stage of web that we can say, we are in the era of web 3.0 but people don’t control themselves and give some examples of web 3.0:
Focused on the individual
Consolidating dynamic content
The semantic web
Widget, drag, drop mashup
User Behavior, me-onomy
But in my point of view it is not the stage which we can define that we are in the age of web 3.0. There are some solid reasons:
There are not any technological and software development like web 2.0
There is not a solid theory like web 2.0 which was “The Web as Platform”.
No site seems on the theory of web 3.0.
But I can say the quantitative changes for web 3.0 are continued. Web 3.0 will be for the web however you are the outside of web.
Through the mobile phones – blogging, RSS and all the news update is the symptoms of web 3.0 but we can’t give a theory on the basis of only one or two technological development. The development of technology and software will soon give the theory of web 3.0 front of us but still I am not agree that web 3.0 is our era.
Google AdWords Guide November 11, 2008Posted by kishosingh in Google AdWords.
Tags: adwords, adwords guide, google, Google AdWords, google adwords guide
Google launched AdWords in October 2002. AdWords is a service by Google to advertise online products or services on Google. It offers Pay-Per-Click (PPC) advertising for text and image both. It distribute advertisement local, national, and international on Google.
Now, Google has increased searches on local based also. You can go through language searches also on Google like – Hindi, Bengali, English, Spanish etc. Like these you can search your product on geographical basis also like – .co.uk., .com, .co.in, .de etc.
Advertisement with AdWords is a part of online marketing now. People regularly comes on web to search a products or buy a products similarly the products owner in the competitive market want a higher position on the search engines (especially in Google) by the targeted keywords. In this situation AdWords are needed to popularizes or advertise the product on Google.
Online Marketing is related to search engines and web sites. No doubt most popular search engine is Google and people want their site in the search engine in #1 ranking by the targeted keywords but it is not easy. In this context we can discuss that Google produce two types of searches (however, Yahoo and MSN or other search engines also produce two types of searches) – Sponserd listing and Organic Listing.
Sponsered listing is the AdWords campaign while Organic listing is SEO campaign. SEO activity takes time to get #1 ranking in search engines while Sponsered listing takes no time if you have money to invest in Adwords programme.
Here we have to discuss only Adwords so, I can not elaborate more about SEO. Now, I am going to write step by step by AdWords.
AdWords Programme run by business companies mainly to advertise business and services on the Google. I have already explain that to run AdWords campaign there is need of money. But the AdWords guide learn you how to invest your money properly to get more sales and more leads.
You can say AdWords is the campaign of generating more sales and more leads. The campaign run on ROI (Return On Investment) and you have to decide what is your CTR (Click Through Ratio). If you have a business and want to run an AdWords campaign then what you will think? I think you need more return whatever you invest.
I think AdWords is not only a programme of earning sales but also it is a programme of popularizing a products and services to the customer and users. You have to run the programme in effective to create trust within people to your site. It is the campaign for new users and customers to let them aware towards your services and site. If you once do that your ROI will be high and investment will be low. But the practice will take time.
For example – if you advertise a site by AdWords campaign. A user come to your site by clicking on that but second time when he come to your site not click on the AdWords adsens, he comes by typing your websites name. It is the right advertisement.
It is the general thought but you need more advertisement and more money then what should you have to do. You can choose Yahoo, MSN or others way to advertise your site. But I am talking here about Google AdWords because I have found that more sales and more lead generation done by Google advertising. So, no doubt I will go with Adwords.
Whether you are doing SEO or AdWords you need to derive targeted traffic to your site. The practice will create trust within customer towards your site as I already mentioned above. To get targeted traffic you need to know about something which is below:
If you don’t derive targeted traffic by AdWords campaign, it means your investment is high and return is low.
You need to research your market 1st.
You need place that URL what products you are advertising not home page.
You need to know about keywords what the customers are searching.
You can use Google keywords tools to analyze keywords for your site or products.
It is not important that you are including always high traffic keywords in your adwords programme. Important thing is what keywords are deriving sales.
With the Google AdWords you have to work as sales man. You need to focus Title, Landing page, Keywords and ad writing.