Tags: keywords, search engine, search engine optimization, search engines, seo, title, Title Tag, web, web pages, web site
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Today, in search engine optimization industry, the question is very hot. How to get higher ranking in organic searches a site by targeted keywords? It is the basic question of this industry. We, as an SEO can’t guarantee of #1 position but we always try to reach on #1 if we are ethical.
Unethical practice can reach us on #1 but it can be temporarily not for permanent. We, as an SEO analysis, research and study of search engines algorithms and try to follow that. We know that no search engines give their algorithm but we try to know that like a doctor to see the ups and downs in this industry.
I have always said that to get higher ranking by targeted keywords is not a vast task but I say here this word in another way that it is not an easy task also. There is only one fact to get higher ranking – keywords research and placement of those keywords in right way on the web page.
If we work as an SEO on a web site then we should understand very clearly our work. Our work starts from URL research and navigation of URL properly. URL research and navigation of URL is the biggest work for a site.
If you understand difference between dynamic URL and static URL then you will get succeed soon. You have to put your dynamic URL within static pages.
If the work of URL is done by you then you should proceed with keywords research and placement of keywords within content, title and overall webpage in right way. This is the basic and final work as an SEO which will guarantee to get higher ranking of your web page in organic searches by targeted keywords.
In this way, we have to cross some technical works also like – use of h1, h2…h6, use of fresh and unique content related to the web theme, use of alt attribute, use of anchor text etc.
Nowadays, in the SEO industry there is big problem of unique and fresh content. There is another big problem of optimized page and optimized content. If we solve these basic problems then surly we will get any web page in higher position in organic searches by targeted keywords.
Content Factors in Search Engine Optimization April 20, 2009Posted by kishosingh in seo.
Tags: article, blog, content, keywords, optimization, search engine, search engine optimization, search engines, seo, title, web, web pages
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In the search engine optimization content has greater importance for a web page than other things. Content is known as king for the web page. But what should be criteria of best content? Search engines always find better and unique information on the web page to guide in right direction to users.
For the better content there should be some criteria – content should be theme related, content should be unique, content should be fresh, content should be informative and content should be correct by grammar.
Now, on the web page content should be in optimized way. For the content optimization SEOs should analysis the theme of web page and content with related keywords. Keywords should be placed in right way within content. Keywords density within content should not be more than 5-7%. Duplicate content are not allowed for better ranking so, it should be avoid.
For the better ranking it is better to place content in the main body after H1. Scrappy content prevent whole web page so, before placing content all factor should be in mind. There should be standard of web page content, article content and blog content. Web page content should be fully grammatically correct, fresh, unique, informative and theme related.
If a web page offers well established content on the web page then there is no need to put Meta description or keywords but title should be unique and related to that content. Content and title two things can guarantee for better ranking of a web page in any search engines.
Develop a Site from SEO point of view March 11, 2009Posted by kishosingh in seo.
Tags: analytic, codes, design, develop, robots, search engines, seo, site, url, web, web pages, web site
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I have already mentioned designing aspect for a site in my previous post. There is another aspect that called development. There are some topics to develop your site from SEOs point of view to get better ranking in major search engines.
In the development aspect you have to check junk codes which have not importance on the web page. Junk codes make a web page larger and they are not useful from search engines point of view. Mostly junk codes take place on the web page from designer or developer ends. SEOs should check that unnecessary codes time to time. On the web pages there could be unnecessary spaces also. Those spaces can be harmful from ranking point of view. So, in during the development of a web site you need check very carefully junk codes and unnecessary spaces to remove them.
Another thing includes with URL structure. During the web page development you need to create web folder or web URL. You have to care that in the URL never includes _ (underscore) or – (double hyphens). From the search engines and users point of view in URL you need to include – (single hyphens).
If your site provides logged in option then you need to disallow session IDs to crawl boats. You can include robots.txt file to allow bots to crawl your sites without session IDs.
You need to check always your site on different browser and load timing. Load timing should be exceeded. If load time is high then your site’s bounce rate will be higher.
There should be installed tracking codes in every static page of your web sites. This is analytic codes to track your sites behaviour. The code will let you know how to improve your site, from what sources visitors are coming etc.
Most of the people add Meta refresh tag on the web page. It should not be added on the web page. Meta refresh tag always restrict to show the original content when a visitors request to the web site.
Web 2.0 from O’Reilly Media to Web 3.0 January 6, 2009Posted by kishosingh in Web 2.0.
Tags: google, media, search engine optimization, search engines, seo, web, Web 2.0, web 3.0, web 4.0, web 5.0, web design, yahoo
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No doubt, we all know about Web 2.0 more deeply from O’Reilly Media group. A conference was held by the group in 2004 about the understanding of web. According to the writer Tim O’Reilly it was “a brainstorming session between O’Reilly and Medialive International.” Its origin was not in 2004 by the conference of web 2.0 but the clear aspect about the web came from the conference. In the starting of what is Web 2.0 Tim O’Reilly writes, “The bursting of the dot-com bubble in the fall of 2001 marked a turning point for the web.” It means the discussion about web was started from 2001 and dot-com bursting was the turning point.
From the 1997 to 2004 Google was a dominant search engine in the industry of search engines. Before it Netscape which was the starter of web era was out of market. This was the situation to theories all the software, data and tools the web. In my point of view web 2.0 is nothing but theory of development in web which was started from search engine Yahoo and completed to Google in the major role.
Now, in which era we live, there are many contradictions between web 2.0, web 3.0, web 4.0, and web 5.0 and so on. But main contradiction is between web 2.0 and web 3.0. I will let you what people think about all these.
At 1st I should clear about web 2.0 from the example of Tim O’Reilly writing which was published in “what is web 2.0”:
Major differences of web 1.0 to 2.0 are:
Personal Web site – Blogging
Page Views – Cost Per Click
Publishing – Participation
CMS – Wikis
Directories – Tagging
Stickiness – Syndication
There are some more example has been produced by Tim O’Reilly but I have shown here only most important are.
With the example you can justify the differences between web 1.0 and web 2.0. I think quantitative changes of web 1.0 starts towards web 2.0 from the age of search engines but the qualitative changes comes in light in 2004 after the conference of web 2.0.
In the tag line of “what is web 2.0” Tim O’Reilly writes, “Design Patterns and Business Models for the Next Generation of Software” is web 2.0.
In my point of view web 2.0 development should be identified in two terms – Software development and “The Web as Platform” as per the Tim O’Reilly.
Software development was basic aspect and quantitative changes in the web which reach over the web 2.0.
Basically in software development was:
These are the major development of software which bring the theory of web 2.0 and on the basis of them a theory comes which was for web 2.0 and web as platform.
When we say web as platform it means people collaboration on the web. In this process blogging, tagging and APIs played a great role.
It was the theory of people participation on the web to create a new business model on the web. Adsense and Adwords is the major theory of this.
In my point of view web 2.0 essence was content. Technological development and all things were for better web. People collaboration with the information about the things by the web. So, the content became king for the entire web in the era of web 2.0 with the participation on web.
In this way RSS played great role in distribution of content. It was the qualitative changes from the hyper link to content distribution.
Now, the debate is not for web 2.0, debate is for web 3.0. I think still it is not the stage of web that we can say, we are in the era of web 3.0 but people don’t control themselves and give some examples of web 3.0:
Focused on the individual
Consolidating dynamic content
The semantic web
Widget, drag, drop mashup
User Behavior, me-onomy
But in my point of view it is not the stage which we can define that we are in the age of web 3.0. There are some solid reasons:
There are not any technological and software development like web 2.0
There is not a solid theory like web 2.0 which was “The Web as Platform”.
No site seems on the theory of web 3.0.
But I can say the quantitative changes for web 3.0 are continued. Web 3.0 will be for the web however you are the outside of web.
Through the mobile phones – blogging, RSS and all the news update is the symptoms of web 3.0 but we can’t give a theory on the basis of only one or two technological development. The development of technology and software will soon give the theory of web 3.0 front of us but still I am not agree that web 3.0 is our era.
Search Engine Optimization Guide – SEO Basics December 1, 2008Posted by kishosingh in seo.
Tags: search engine optimization, seo
Before proceeding about search engine optimization I think we should know about search engines and optimization. I think nowadays, every one knows about search engines. It is a web page to search specific information on the Internet by keywords or search term.
Basically, Search engine optimization not include with optimization of search engines, it includes the optimization of web pages or web sites.
In the search engine optimization guide nothing is secret. I want to let you about the process of optimization. Optimization includes with websites for the higher ranking in search engines. It is the process of improving traffic for web pages by targeted keywords in organic searches by modifying that pages and proper optimization.
Normally, we start from theory of optimization but I want to proceed from practices. For example – if we have a web site then what we think to do over that? What should be the stricture of the web site? What should be navigation of the web site? Etc.
From my point of view, I start from market and keyword research on the topic of web site. 1st thing in the optimization include research that should be related to market, product age, geography and keywords in terms of competition. After the research of keywords and market we should proceed with web page optimization by those keywords which are chosen by us by research for the targeted people by the targeted keywords.
Title tag is most important part of web site optimization. It appears on title bar. Title tag should be created with the list of keywords which you want to target for search. It should be short but descriptive and meaningful because it comes in search engines when a user performs that keyword which has been targeted by you for your web page.
Another thing with the title tag is specification. What is on your web page, tell the user by the title. It means you should be specific with web page. You should consider about the content which is on your web page and according to that content you should create title. Don’t use so many auxiliary verbs in title tag. For example – is, are, on, in etc.
After the title tag making you should proceed with description. Description of a website also most important part because it is placed in the searches by search engines with the title. The targeted keywords should appear in the Meta tag description. In my point of view, description is most benefited if the site has less content on the web page. Basically, it is important for e-commerce sites. Description improves the density of content also.
Keywords also could be included in the web page and it shows the web page search term. In my point of view, it has less important, so you can leave it.
After this we come to the web page structure. Web page structure should be like a book. All the navigation should be in hierarchy way where user could reach very easily. Here we can discuss about URL structure and page structure. At 1st we look into URL structure.
URL structure can be dynamic or static but some people rewrite dynamic URL to make that static. URL rewriting take some risk if that get any problem, will be treat as another page by search engines. Nowadays, Google read every URL but from the user point of view URL has also major role in traffic deriving. For example:
If you have a page of Sony Ericsson K790i and URL is: mysite.com/12345/=?158 then it will be considered as dynamic page and user will not attract like this page: mysite.com/mobile-phones/sony-ericsson-k790i. I think the example is enough to learn about URL structure.
Now, we should come on page structure. In my point of view page structure is page navigation. Page navigation tells users to know about your site content and pages. It should be in text with hyper link. It should be in proper navigation. If possible use breadcrumb navigation.
Now, go to the content. Content of your site should be unique and fresh. It means your site pages should offer something new for the users which is not on the web.
You must add heading in your site to navigate search engines hierarchy of site. H1 should be in top and should use at once. H2, H3…H6 should be use in proper way like a dictionary or book.
Image should also optimize. If you use an image in your site, it will attract the visitors but along with as an SEO you should care about alt tag of image that will tell the search engines about the image as well as users also in condition of unable to browse that.
In the SEO field we always discuss about Dofollow and Nofollow. Dofollow links allow the search engines follow and index. Dofollow links get the reputation and value of your PR while nofollow links don’t included by search engines and they don’t get your site reputation. Nofollow links always behave as a negative link. For example: If you are writing about a Spam link or site then you can use nofollow for that.
In the search engine optimization robots.txt file has also its major importance. It allows or disallows files to index or noindex by search engines. Basically, it is use for disallow the pages by search engines if your site give different pages for users with same content or product.
Many people think it is very hard subject in search engine optimization and they talk its in two ways – static and dynamic. Yes, it is true but I don’t think it is so hard subject. If you have a dynamic site and you want to block the pages then you simply can disallow that pages or folders which come after your index page. Like this, static page also can be disallowed by robots.txt file.
Lastly, we make an XML and HTML site map for the search engines and users. HTML sitemap tells the users to access easily all the pages of your site by sitemap. XML sitemap creation and submission in webmaster tools tell the Google about your all pages of site to cache them which are unable to reach to crawler. Major search engines Yahoo, Google and MSN offer webmaster tools to submit your sitemap.
It is the basic optimization process. In this process we can include to find out site errors also which is mostly known as 404 errors. If your site has multiple URL with same content you can redirect them also by 301.
Google AdWords Guide November 11, 2008Posted by kishosingh in Google AdWords.
Tags: adwords, adwords guide, google, Google AdWords, google adwords guide
Google launched AdWords in October 2002. AdWords is a service by Google to advertise online products or services on Google. It offers Pay-Per-Click (PPC) advertising for text and image both. It distribute advertisement local, national, and international on Google.
Now, Google has increased searches on local based also. You can go through language searches also on Google like – Hindi, Bengali, English, Spanish etc. Like these you can search your product on geographical basis also like – .co.uk., .com, .co.in, .de etc.
Advertisement with AdWords is a part of online marketing now. People regularly comes on web to search a products or buy a products similarly the products owner in the competitive market want a higher position on the search engines (especially in Google) by the targeted keywords. In this situation AdWords are needed to popularizes or advertise the product on Google.
Online Marketing is related to search engines and web sites. No doubt most popular search engine is Google and people want their site in the search engine in #1 ranking by the targeted keywords but it is not easy. In this context we can discuss that Google produce two types of searches (however, Yahoo and MSN or other search engines also produce two types of searches) – Sponserd listing and Organic Listing.
Sponsered listing is the AdWords campaign while Organic listing is SEO campaign. SEO activity takes time to get #1 ranking in search engines while Sponsered listing takes no time if you have money to invest in Adwords programme.
Here we have to discuss only Adwords so, I can not elaborate more about SEO. Now, I am going to write step by step by AdWords.
AdWords Programme run by business companies mainly to advertise business and services on the Google. I have already explain that to run AdWords campaign there is need of money. But the AdWords guide learn you how to invest your money properly to get more sales and more leads.
You can say AdWords is the campaign of generating more sales and more leads. The campaign run on ROI (Return On Investment) and you have to decide what is your CTR (Click Through Ratio). If you have a business and want to run an AdWords campaign then what you will think? I think you need more return whatever you invest.
I think AdWords is not only a programme of earning sales but also it is a programme of popularizing a products and services to the customer and users. You have to run the programme in effective to create trust within people to your site. It is the campaign for new users and customers to let them aware towards your services and site. If you once do that your ROI will be high and investment will be low. But the practice will take time.
For example – if you advertise a site by AdWords campaign. A user come to your site by clicking on that but second time when he come to your site not click on the AdWords adsens, he comes by typing your websites name. It is the right advertisement.
It is the general thought but you need more advertisement and more money then what should you have to do. You can choose Yahoo, MSN or others way to advertise your site. But I am talking here about Google AdWords because I have found that more sales and more lead generation done by Google advertising. So, no doubt I will go with Adwords.
Whether you are doing SEO or AdWords you need to derive targeted traffic to your site. The practice will create trust within customer towards your site as I already mentioned above. To get targeted traffic you need to know about something which is below:
If you don’t derive targeted traffic by AdWords campaign, it means your investment is high and return is low.
You need to research your market 1st.
You need place that URL what products you are advertising not home page.
You need to know about keywords what the customers are searching.
You can use Google keywords tools to analyze keywords for your site or products.
It is not important that you are including always high traffic keywords in your adwords programme. Important thing is what keywords are deriving sales.
With the Google AdWords you have to work as sales man. You need to focus Title, Landing page, Keywords and ad writing.
Title Tag Making Tips to Get #1 Ranking in Major Search Engines November 1, 2008Posted by kishosingh in Title Tag.
Tags: search engine optimization, search engines, seo, title, Title Tag
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As an SEO it is not easy task to make an effective title for a web page. Most of the SEOs are not able to write an effective title for a web page which may attract user. Title is not only for user point of view it is search engine point of view also if an SEO work on a web site.
SEO is slow process work and no one can guarantee for #1 but to achieve #1 position every SEOs have goal by targeted keywords. If you follow the guide lines of search engines, that are enough to get higher ranking in search engines. But the people who optimized the websites don’t think about guidelines and want to do whatever they have got experience from their practices.
Practices are right but always there are changes in search engines algorithms. So, to update yourself you have to know theory also.
Every search engines working for their relevancy as I have already written in my previous post of “Link Building Thesis”. Here I will prove that things. When you go to search engines to find out whatever you need, what is done by you? Yes, you type a keywords and search more relevant topic related to your queries. When you find that, you become satisfied but sometimes you don’t find that then what is done by you that time?
You have to work on this pace as an SEO. You have to work for relevancy like as search engines. If the page is related to “SEO” or “Web Design” then you should to work or make a title related to your “SEO” or “Web Design” services. It means if your SEO page offering SEO services then don’t make title like SEO article or SEO news.
To make effective title tag you should do:
Title should be relevant to content and page whatever the page offers
Title should be related to content as well as content should also related to title
Try to make title small
Try to include keywords more than 2 times in the title by which the page is being targeted
Try to make title with most searches keywords
Make it meaningful
Make it descriptive
Make it attractive
To make effective title tag you should don’t do:
Don’t make a very long title
Don’t use axillary verb many times in title
Don’t repeat single keywords more time in title
Way of making title tag:
1st you should research the market related to your product. You should search manually at least top 20 sites by targeted keywords whatever you want to target. After that you should analysis them title and make a unique, fresh and descriptive title for your title.
At last I will say always work for relevancy. On the page content also should be related to title and product. Every web page can’t be a brand name so make sure about your industry for brand name including.