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Reciprocal Links and How to Get Reciprocal or Two Way Link April 7, 2010

Posted by kishosingh in Link Building.
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Reciprocal links depend on mutual understanding of web masters. It is a contract between two web pages which is related to each other in terms of theme and topic. You can say that it is an exchange of links for web pages on the understanding of web masters for their sites.

I have already mentioned in my previous post about three way links and way to get 3 way links. Here, I will write about reciprocal links and way of getting reciprocal links on my experience of link exchange.

What is Reciprocal Links?

Reciprocal links are two way links. Reciprocal links are known as “link exchange”, “links partner” and “two links” also. Site “A” adds a link on site “B” and Site “B” adds a link on site “A”, called reciprocal or two way links.

How To Get Reciprocal Or Two Links?

To Get Reciprocal links normally we follow the concept of link exchange. We send a request to the web master to add our links in returns of they get a link from our website.

Before sending a link exchange request, we fetch data from the search engines, directories, partner’s pages of other web sites or from references of web sites. To fetch or extract data we follow some searching ideas for shortcuts.

Forums are also way of getting reciprocal links after a discussion on link sections in the forums.

You can use Google talk, Yahoo or MSN massager to talk with web masters to exchange links on mutual understanding.

You can find out the data of reciprocal links and fill up form to link exchange.

What Should Care For Reciprocal Links?

If you are doing reciprocal link exchange then you should care about Page Rank.

Site should not be dead or only for link exchange.

Site should not be penalized from which you are getting links.

Site content should not be illegal or scrappy.

Site should be related to the theme.

Site’s outgoing links should not be from bad neighborhood.

Good numbers of index pages should be with the site.

Good number of link back should be with the site.

If you get links within content whether the page has not page rank, it will be beneficial for your site but content should be related to your theme.

Link should be with static web pages.

Links should be with different IPs.

Don’t exchange links in bulk whether it is reciprocal or one way.

How To Request for Reciprocal Links?

You can prepare a link exchange format and can send the request to the web masters for link exchange.

You can request a link exchange offers via forums or Google talk also as I mentioned above.

Importance of Reciprocal Links:

Many people think that reciprocal links have not importance because in returns we provide a link also from our web site and in this condition we don’t do anything extra for our website. But I think it has importance if you do the work smartly. It has great importance still to get higher ranking in search engines. Google avoid that reciprocal links which are not related to the theme.

Some Rules For Reciprocal or Two way Links:

If your site is dedicated to SEO, don’t give any external links with the anchor of SEO in returns in the conditions of reciprocal links.

Consider always with Good PR if you get links from resources pages.

Try to get links from content pages.

Don’t give higher Page Rank in return of lower.

Always do linking with theme related in the conditions of reciprocal.

Avoid reciprocal linking if the site has bad neighborhood outgoing links.

Out going links should not be more than 20 in the conditions of reciprocal linking on the page.

Reciprocal links are not much effective in getting page rank but it is more effective to get higher ranking in major search engines.

3 (Three) Way Links or Triangular Links Process March 30, 2010

Posted by kishosingh in Link Building.
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3 way links are known as one way link also. It is a process of link exchange in which 3 web sites participate to make a contract to get links. For example, if you have a website related to SEO and you are requesting a link exchange offer to a web master to add your link on the SEO related site. The web master have two SEO related site and he wants to place your link on site A but in return he wants a link back for site B from your web site, called 3 way link exchange.

The thought of 3 way or triangular links developed after search engines updates. Before the 3 way links, there was a concept of reciprocal or 2 way linking but soon the site got penalties specially by Google search engines. After this updates, most of the sites began to create 3 way links to make them as one way links in the eyes of search engines.

Most of sites got penalties for reciprocal links because they were involved in exchanging links with irrelevant sites and bad neighborhood. But those sites that were not concern with these activities still got higher ranking that is why the concept of reciprocal links is not dead but should be in the form of ethical way.

3 way links were most effective but soon it was also traced by search engines because in this process sister sites were involved with the same IP for link exchange. The IP were traced. Bulk linking and Spam linking were traced for penalties.

Lastly, it was proved that Spam links and bulk links with irrelevant sites and bad neighborhood is not beneficial for sites.

It was the history of 3 way links or triangular linking but I am talking about 3 way links and how to get it. To get 3 way links, we can use all tips of reciprocal links except filling form for reciprocal links.

My opinion on 3 way link is in positive direction. You can use it as one way link but in ethical way. If you have more than 1 site you can exchange links as 3 ways.

Off-Page Factors in Search Engine Optimization July 22, 2009

Posted by kishosingh in Link Building.
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Off-page is the biggest factors in search engine optimization from beginning of search engines. It is known as link building or promotion of web pages also. Off-page factors got drastic position in the age of Google search engines. Google brought page rank and back link concept to get web pages in honorable status. It was the really a revolution in search engine optimization field.

For both – bank link creation and to get higher page rank, there is need of, link building. One more factor include in link building or off-page factor, that is – higher ranking from targeted keywords. It means – more back links, higher page rank and more relevant back, higher ranking in search engines by targeted keywords. Here the theory of link building changes again. In the recent times, links will be count as back link which are relevant and not crap. So, more back link is not possible now, if the link is not relevant. Now, again for higher ranking, relevancy is must in the link building era.

I have analyzed many times that people are confused in link building and relevant link building. They are confused about off-page factors. Again, here I want to make it clear that only link buildings are not off-page factors in SEO. Yes, off-page factors have broader aspect and sense. Basically, off-page is the promotional work whether it is online or off-line. So, any type of promotional work will be known as the activity of off-page, such as – link building, RSS Subscription, forums participation, social bookmaking, social promotion through social networking sites, blogging, directory submission, press releases, article submission, social participation, buzzing etc.

All these activities are effective only when, it is used in the context and naturally. For example – for social bookmaking home page URL submission is unethical. In the directory submission – deep link has no value. I have many examples which are unethical from the search engine point of view and they have no value as back links.

In off-page factors, using proper anchor text according to landing pages are the most valuable and important. People are crazy towards home page URL only but deep link’s back link creation should be minimum 25% in the context of home page URL.

Link Building Thesis October 31, 2008

Posted by kishosingh in Link Building.
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Link building is associated with Off page optimization. SEO is divided into two parts off page and on page. On page is directed associated with changes, modification on web page however, off-page optimization is related to promotions of that page.

Optimization and promotions both things are associated very strongly to get higher ranking in search engines. If you are in online marketing you have to do the both things to get more visitors and increase sells.

Link is hyper text and it is index by websites. Link building is a practice of building back links for web page. Back links are considered as a vote by search engines by targeted keywords.

If your site is on top position by a targeted keywords in search engines, it means your sites have more back links by that keywords. Links value considered by back links. Back links should be from authority sites, relevant sites, high PR sites and with content.

Inbound and outbound two types of link are in the industry. If you get a link from a website to your sites, called inbound links. If you give a link from your site to another called outbound links.

There are many way to build links to your sites or site page:

Link exchange

Article Submission

Directory Submission

Social Bookmarking

Social Networking

Press Realeases



Forums Posting


These are the main way by which you can create back links for your site.

To get links from your site you need to point out URL and Anchor. Anchor will be keywords of your site page.

In the link building link exchange is major part. In link exchange there two theory mainly – One way Link and Reciprocal Links.

One way link – without contract you get a link for your site by a targeted keyword.

Reciprocal links– you can say it is a contract between two web pages. Reciprocal links have importance if they are from most important pages in the terms of relevancy. One link is considered as high quality link by search engines.

In the process of link building we should care on mainly quality of links. You needn’t to build tons of garbage links. You should create only few links from reputable and related sites. It will increase your site ranking and also prevent the Spam.

Have you ever thought that the search engine also working for relevancy? Yes, they are working for relevancy. They want to produce only relevant results by a search term.

So, if you are going to build some links for your site then work on link reputation 1st. Link reputation is considered as high quality links. If your site is related to SEO then you should get a link from SEO related page only and that page title should SEO related also.

Here if you get links from link exchange anchor then it will be less effective than SEO. However, the link exchange is OK also.

In the link building always keep in mind that give outbound links from your site only related to your theme also because you are navigating a user in right directions. The search engines consider on outbound links also. If your site recommending irrelevant site then its value will be reduced by search engines.

To qualify quality links you should care these things:

Page should not contain irrelevant links

Page should be with Page Rank

Page content should not be illegal

Page content should not be scrappy

Page should be on-focus

Page should not be lots of outbound links

Page should be inbound links also

Page should not contain virus and Trojan

Quality and relevant links give a higher page rank to your site and higher ranking in search engines also by a targeted keywords in organic searches.

But it doesn’t mean that high page rank always guarantee top ranking. To get high page rank you can take back links from high page rank but to get high ranking there are more conditions which are:

Page should be on-topic and link should be within content

Anchor text should be targeted in page title and should be more links it depends on search competitions

Historical factors are also involved in it

If your site is new then you should try to get higher Page Rank relevant links to get high page rank. If you have Page Rank 3 then you should try to get 1 more Page Rank it will give a reputation of your site. Page Rank scale are 0-10 by Google. Page Rank Updated by Google time to time. Mostly, after 3 months.

If you have Page Rank 4 you can start on-page optimization to promote your site. If you have PR5 then your site is reputable and can get higher ranking in search engines with little changes.

If you want to get higher Page Rank for your site then you should know the value of Page Rank:

Page Rank 2 link = 0.2 of a Page Rank 3 link
Page Rank 3 link = 1 of a Page Rank 3 link
Page Rank 4 link = 5 of a Page Rank 3 link
Page Rank 5 link = 25 of a Page Rank 3 link
Page Rank 6 link = 125 of a Page Rank 3 link
Page Rank 7 link = 625 of a Page Rank 3 link

It is most probable page rank calculation according to page rank value. So, if you consider on this your site page rank also can be increase but it doesn’t means that your site ranking also get #1 position.

During the link building we should care about:

No-follow links
Javascript links
Redirections links
Instant Links
Links Farm
FFA Links
Link page with lots of outgoing links
On-focus page
Web site home page should be PR4 at least

There are two trends in link building – Natural and Spam. Some people get links for their sites very rapidly, it is not valuable like reciprocal links if they are not theme related. Reciprocal links after all are considered as second class links. If you get reciprocal links within content it is best because it derive the user to your site.

If your site has PR4 and you are pointing a link of PR2, your site page rank will go down in next updates. If you referring an authority sites that has Page Rank 6 and your site has no back links still after this your site will get higher PR in next update.

Natural Links development don’t contain:

Incoming links to your site is not very large in short term

Only one anchor are getting links from your site

Only reciprocal links are there

Links are from instant pages also

You can create natural links from other means also which I have already mentioned above. Directories submission are also valuable.

During the creating links for your site always vary your anchor. If you have related to SEO you can make some keywords like – seo, search engine optimization, web page optimization, seo india etc. The keywords should use during the link creations and always should be vary for your URL.

Anchor should be in small letter. If you are appearing description during linking, change always that description. A fresh description with your link will get more value to your link.

Quality link can create from .edu, .net., .info site which has lots of content. A site which has lots of advertisement and less content can’t be more effective.