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Off-Page Factors in Search Engine Optimization July 22, 2009

Posted by kishosingh in Link Building.
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Off-page is the biggest factors in search engine optimization from beginning of search engines. It is known as link building or promotion of web pages also. Off-page factors got drastic position in the age of Google search engines. Google brought page rank and back link concept to get web pages in honorable status. It was the really a revolution in search engine optimization field.

For both – bank link creation and to get higher page rank, there is need of, link building. One more factor include in link building or off-page factor, that is – higher ranking from targeted keywords. It means – more back links, higher page rank and more relevant back, higher ranking in search engines by targeted keywords. Here the theory of link building changes again. In the recent times, links will be count as back link which are relevant and not crap. So, more back link is not possible now, if the link is not relevant. Now, again for higher ranking, relevancy is must in the link building era.

I have analyzed many times that people are confused in link building and relevant link building. They are confused about off-page factors. Again, here I want to make it clear that only link buildings are not off-page factors in SEO. Yes, off-page factors have broader aspect and sense. Basically, off-page is the promotional work whether it is online or off-line. So, any type of promotional work will be known as the activity of off-page, such as – link building, RSS Subscription, forums participation, social bookmaking, social promotion through social networking sites, blogging, directory submission, press releases, article submission, social participation, buzzing etc.

All these activities are effective only when, it is used in the context and naturally. For example – for social bookmaking home page URL submission is unethical. In the directory submission – deep link has no value. I have many examples which are unethical from the search engine point of view and they have no value as back links.

In off-page factors, using proper anchor text according to landing pages are the most valuable and important. People are crazy towards home page URL only but deep link’s back link creation should be minimum 25% in the context of home page URL.

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Comments»

1. udaipur - July 29, 2009

Indeed a very well written article, very informative thanks for posting it on the net..I could use this as reference and many others can also use it.
Thanks again..
Jain Neha

2. Mike - August 1, 2009

I always feel off-site optimization has same value as on-site optimization, with no quality content there is no top ranking

3. knoxville web designer - August 7, 2009

Web Designing has a lot of different factors while selecting the SEO.

4. Alex - August 9, 2009

Great post – Just subscriped to your RSS feed.. Thanks
Very interesting post – Might be old new, but it was new to me.

5. Email Marketing Software - September 9, 2009

Greatful content on a subject that is very important to know to help getting a website ranked on the major search engine.


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