An Opinion about Robot.Txt File October 29, 2009
Posted by kishosingh in seo.Tags: code, directory, robots, search, search engine, search engines, site, url, web pages
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The chapter of Robot.Txt is not a new but recently, it came in light again when Matt Cutt talked about it on his blog. Robot.Txt file is known as to restrict the access to our site’s pages by search engine robots to crawl.
Use of Robot.Txt File:
Robot.Txt file disallow the pages to crawl by search engines that are restricted. Now, there are some questions – why we should restrict to crawl pages by search engine’s crawler, is it helpful to restrict pages etc.?
How to use Robot.Txt File:
This is the basic things about robot.txt file that how to use it. Many people still don’t know about the uses of it. It is used in dynamic and static both sites. It is always used in root directory.
Robot.Txt file is a txt file that contains some code of disallowing to index. You should need not to mention about allowing pages. You should write only disallowing pages in text file.
Importance of Robot.Txt File:
Robot.TXT is the best option to control over your own site’s pages. The pages that are not necessary for search engine, you can restrict them by robot.txt file.
For example:
Suppose, if you have a dynamic site. You are selling a product that offers 200 another products. You keep 20 products on a page. You make 10 pages to show the offers and products. You make a title for first page but the title goes to another 19 pages also. Now, there is a problem for search engine to rank your pages. Search engine understands different URL but there is same title on another 19 pages. Now, you can use robot.txt pages to disallow another 19 pages.
Another example:
Your site provides session IDs during the login; you can restrict session IDs also by the using robot.txt file.
How to Make Robot.TXT File:
Open a notepad and write these codes:
You can write many codes also to disallow your sites pages. You can validate your robot.txt after making it.
How to Get Higher Ranking in Organic Searches Your Site by Targeted Keywords June 19, 2009
Posted by kishosingh in seo.Tags: keywords, search engine, search engine optimization, search engines, seo, title, Title Tag, web, web pages, web site
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Today, in search engine optimization industry, the question is very hot. How to get higher ranking in organic searches a site by targeted keywords? It is the basic question of this industry. We, as an SEO can’t guarantee of #1 position but we always try to reach on #1 if we are ethical.
Unethical practice can reach us on #1 but it can be temporarily not for permanent. We, as an SEO analysis, research and study of search engines algorithms and try to follow that. We know that no search engines give their algorithm but we try to know that like a doctor to see the ups and downs in this industry.
I have always said that to get higher ranking by targeted keywords is not a vast task but I say here this word in another way that it is not an easy task also. There is only one fact to get higher ranking – keywords research and placement of those keywords in right way on the web page.
If we work as an SEO on a web site then we should understand very clearly our work. Our work starts from URL research and navigation of URL properly. URL research and navigation of URL is the biggest work for a site.
If you understand difference between dynamic URL and static URL then you will get succeed soon. You have to put your dynamic URL within static pages.
If the work of URL is done by you then you should proceed with keywords research and placement of keywords within content, title and overall webpage in right way. This is the basic and final work as an SEO which will guarantee to get higher ranking of your web page in organic searches by targeted keywords.
In this way, we have to cross some technical works also like – use of h1, h2…h6, use of fresh and unique content related to the web theme, use of alt attribute, use of anchor text etc.
Nowadays, in the SEO industry there is big problem of unique and fresh content. There is another big problem of optimized page and optimized content. If we solve these basic problems then surly we will get any web page in higher position in organic searches by targeted keywords.
Content Factors in Search Engine Optimization April 20, 2009
Posted by kishosingh in seo.Tags: article, blog, content, keywords, optimization, search engine, search engine optimization, search engines, seo, title, web, web pages
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In the search engine optimization content has greater importance for a web page than other things. Content is known as king for the web page. But what should be criteria of best content? Search engines always find better and unique information on the web page to guide in right direction to users.
For the better content there should be some criteria – content should be theme related, content should be unique, content should be fresh, content should be informative and content should be correct by grammar.
Now, on the web page content should be in optimized way. For the content optimization SEOs should analysis the theme of web page and content with related keywords. Keywords should be placed in right way within content. Keywords density within content should not be more than 5-7%. Duplicate content are not allowed for better ranking so, it should be avoid.
For the better ranking it is better to place content in the main body after H1. Scrappy content prevent whole web page so, before placing content all factor should be in mind. There should be standard of web page content, article content and blog content. Web page content should be fully grammatically correct, fresh, unique, informative and theme related.
If a web page offers well established content on the web page then there is no need to put Meta description or keywords but title should be unique and related to that content. Content and title two things can guarantee for better ranking of a web page in any search engines.
Develop a Site from SEO point of view March 11, 2009
Posted by kishosingh in seo.Tags: analytic, codes, design, develop, robots, search engines, seo, site, url, web, web pages, web site
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I have already mentioned designing aspect for a site in my previous post. There is another aspect that called development. There are some topics to develop your site from SEOs point of view to get better ranking in major search engines.
In the development aspect you have to check junk codes which have not importance on the web page. Junk codes make a web page larger and they are not useful from search engines point of view. Mostly junk codes take place on the web page from designer or developer ends. SEOs should check that unnecessary codes time to time. On the web pages there could be unnecessary spaces also. Those spaces can be harmful from ranking point of view. So, in during the development of a web site you need check very carefully junk codes and unnecessary spaces to remove them.
Another thing includes with URL structure. During the web page development you need to create web folder or web URL. You have to care that in the URL never includes _ (underscore) or – (double hyphens). From the search engines and users point of view in URL you need to include – (single hyphens).
If your site provides logged in option then you need to disallow session IDs to crawl boats. You can include robots.txt file to allow bots to crawl your sites without session IDs.
You need to check always your site on different browser and load timing. Load timing should be exceeded. If load time is high then your site’s bounce rate will be higher.
There should be installed tracking codes in every static page of your web sites. This is analytic codes to track your sites behaviour. The code will let you know how to improve your site, from what sources visitors are coming etc.
Most of the people add Meta refresh tag on the web page. It should not be added on the web page. Meta refresh tag always restrict to show the original content when a visitors request to the web site.
