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How to Get Higher Ranking in Organic Searches Your Site by Targeted Keywords June 19, 2009

Posted by kishosingh in seo.
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Today, in search engine optimization industry, the question is very hot. How to get higher ranking in organic searches a site by targeted keywords? It is the basic question of this industry. We, as an SEO can’t guarantee of #1 position but we always try to reach on #1 if we are ethical.

Unethical practice can reach us on #1 but it can be temporarily not for permanent. We, as an SEO analysis, research and study of search engines algorithms and try to follow that. We know that no search engines give their algorithm but we try to know that like a doctor to see the ups and downs in this industry.

I have always said that to get higher ranking by targeted keywords is not a vast task but I say here this word in another way that it is not an easy task also. There is only one fact to get higher ranking – keywords research and placement of those keywords in right way on the web page.

If we work as an SEO on a web site then we should understand very clearly our work. Our work starts from URL research and navigation of URL properly. URL research and navigation of URL is the biggest work for a site.

If you understand difference between dynamic URL and static URL then you will get succeed soon. You have to put your dynamic URL within static pages.

If the work of URL is done by you then you should proceed with keywords research and placement of keywords within content, title and overall webpage in right way. This is the basic and final work as an SEO which will guarantee to get higher ranking of your web page in organic searches by targeted keywords.

In this way, we have to cross some technical works also like – use of h1, h2…h6, use of fresh and unique content related to the web theme, use of alt attribute, use of anchor text etc.

Nowadays, in the SEO industry there is big problem of unique and fresh content. There is another big problem of optimized page and optimized content. If we solve these basic problems then surly we will get any web page in higher position in organic searches by targeted keywords.

On-Page Factors are The Biggest Challenge for SEOs May 7, 2009

Posted by kishosingh in seo.
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Many times, we have written about each and every factors of SEO. In my previous post I have written about search engine optimization and beginners guide for SEOs but here specially, I want to explore something different on the on-page factors which are the biggest challenge for SEOs.

Recently, I am facing big problem by URLs. After 3.5 years having worked in an online marketing company as an SEO now, I have joined in a new company which has never done SEO for its website. The website has been developed by developer and designers on contract basis. All the URL of the website (on which I am working) is in different languages like – .HTML, .ASP, .ASPX etc. Some URLs are browsing in pop-ups, some in JavaScript and some are in frames. URL structures are related to neither users’ point of view nor search engines.

During the work, I learnt about the proper structure of URL which is the biggest challenge for SEOs. Now, I think for a better site it is necessary to research and analysis of URL structure.

URL should be in proper naming conventions. Other problems are related to navigational structure. How to optimize a better navigation? It is the basic things to go through the 20 top sites with related industry. Better navigation structures derive – loyal visitors, returning visitors, increase leads and decrease bounce rate.

Title tags are the keys of websites. Unique and descriptive title and Meta tags related to the web page themes are also one of the biggest challenge for SEOs.

We have analysis and seen most of the sites are not including H1, H2 and H3 tags because they don’t know their importance. The tags tell the users and search engines, all the things are in proper and optimize way.

In most of the websites, there are same title and Meta tags with different URLs. Title tags in most of cases are not in a proper sentence. Most of the people include only keywords in title tags which look like spam and nothing else.

Some SEOs don’t know the uses of robots.txt also. The file tells the search engines what pages have to index and what not.

These are some on-page factors which are as challenge for SEOs. If we complete these works properly then most of the web pages can get higher ranking by their targeted keywords.

Title Tag Making Tips to Get #1 Ranking in Major Search Engines November 1, 2008

Posted by kishosingh in Title Tag.
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As an SEO it is not easy task to make an effective title for a web page. Most of the SEOs are not able to write an effective title for a web page which may attract user. Title is not only for user point of view it is search engine point of view also if an SEO work on a web site.

SEO is slow process work and no one can guarantee for #1 but to achieve #1 position every SEOs have goal by targeted keywords. If you follow the guide lines of search engines, that are enough to get higher ranking in search engines. But the people who optimized the websites don’t think about guidelines and want to do whatever they have got experience from their practices.

Practices are right but always there are changes in search engines algorithms. So, to update yourself you have to know theory also.

Every search engines working for their relevancy as I have already written in my previous post of “Link Building Thesis”. Here I will prove that things. When you go to search engines to find out whatever you need, what is done by you? Yes, you type a keywords and search more relevant topic related to your queries. When you find that, you become satisfied but sometimes you don’t find that then what is done by you that time?

You have to work on this pace as an SEO. You have to work for relevancy like as search engines. If the page is related to “SEO” or “Web Design” then you should to work or make a title related to your “SEO” or “Web Design” services. It means if your SEO page offering SEO services then don’t make title like SEO article or SEO news.

To make effective title tag you should do:

Title should be relevant to content and page whatever the page offers

Title should be related to content as well as content should also related to title

Try to make title small

Try to include keywords more than 2 times in the title by which the page is being targeted

Try to make title with most searches keywords

Make it meaningful

Make it descriptive

Make it attractive

To make effective title tag you should don’t do:

Don’t make a very long title

Don’t use axillary verb many times in title

Don’t repeat single keywords more time in title

Way of making title tag:

1st you should research the market related to your product. You should search manually at least top 20 sites by targeted keywords whatever you want to target. After that you should analysis them title and make a unique, fresh and descriptive title for your title.

At last I will say always work for relevancy. On the page content also should be related to title and product. Every web page can’t be a brand name so make sure about your industry for brand name including.