An Opinion about Robot.Txt File October 29, 2009
Posted by kishosingh in seo.Tags: code, directory, robots, search, search engine, search engines, site, url, web pages
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The chapter of Robot.Txt is not a new but recently, it came in light again when Matt Cutt talked about it on his blog. Robot.Txt file is known as to restrict the access to our site’s pages by search engine robots to crawl.
Use of Robot.Txt File:
Robot.Txt file disallow the pages to crawl by search engines that are restricted. Now, there are some questions – why we should restrict to crawl pages by search engine’s crawler, is it helpful to restrict pages etc.?
How to use Robot.Txt File:
This is the basic things about robot.txt file that how to use it. Many people still don’t know about the uses of it. It is used in dynamic and static both sites. It is always used in root directory.
Robot.Txt file is a txt file that contains some code of disallowing to index. You should need not to mention about allowing pages. You should write only disallowing pages in text file.
Importance of Robot.Txt File:
Robot.TXT is the best option to control over your own site’s pages. The pages that are not necessary for search engine, you can restrict them by robot.txt file.
For example:
Suppose, if you have a dynamic site. You are selling a product that offers 200 another products. You keep 20 products on a page. You make 10 pages to show the offers and products. You make a title for first page but the title goes to another 19 pages also. Now, there is a problem for search engine to rank your pages. Search engine understands different URL but there is same title on another 19 pages. Now, you can use robot.txt pages to disallow another 19 pages.
Another example:
Your site provides session IDs during the login; you can restrict session IDs also by the using robot.txt file.
How to Make Robot.TXT File:
Open a notepad and write these codes:
You can write many codes also to disallow your sites pages. You can validate your robot.txt after making it.
A Light on Sitemaps September 22, 2009
Posted by kishosingh in sitemap.Tags: crawler, rss, search, search engine, search engines, seo, sitemap, url, xml
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In SEO field, sitemap is the biggest chapter and still there is a big discussion on this subject. Still, there is much confusion among SEOs about sitemap. What is it? How it works? What is the importance of sitemap in SEO? These are the basic question about sitemap.
At first, I want to share my thought about sitemap. I think there are two types of sitemap – Sitemap XML and sitemap. You will ask what the difference between both is. Yes, this is the right question. At first, we should know about sitemaps. Sitemaps are the list of URLs and pages that tell search engine to crawl them. It means if a search engine crawler is not able to discover all the pages of a site then the sitemap gives the way to discover all the pages in single file. It is an XML sitemap that is known with capital “S”. The Sitemap tells to Google or other search engine crawler to discover all the pages of a site that is not discoverable.
Importance of Sitemaps:
This is helpful for dynamic site. If your site is based on dynamic pages, sitemap can guarantee to crawl all the pages by search engines crawler.
Your site has use of AJAX or images; Sitemaps is able to discover all the pages for search engine crawler.
If your site has large archive then Sitemaps are necessary to discover all the pages for search engines crawler.
Basic Rules for Sitemaps:
Search Engines don’t guarantee to crawl all the pages which are in Sitemaps. You should not put images URL in Sitemaps however, you can add that URL on which your images are added. Google adheres to Sitemap Protocol 0.9 so; you should crate a Sitemap using Sitemap Protocol 0.9.
URL Guidelines for Sitemaps:
A Sitemap always contain a list of URLs. A Sitemap can’t contain more than 50000 URLs and file can’t be longer than 10MB when uncompressed. A Sitemap can contain a list of Sitemaps with no more than 50000 Sitemaps. You should never include session IDs in URLs. If your site begins with http then don’t include www. Never use image URLs in Sitemaps.
You can create Sitemaps manually, through Sitemaps generator or from third party. Most of the blog has already RSS and Atom as feed that is used as Sitemap. Google is familiar with RSS 2.0 and Atom 1.0 feeds. You should know these feeds are able to show only recent post URLs however, a Sitemap is able to show whole URLs of your site.
How to Get Higher Ranking in Organic Searches Your Site by Targeted Keywords June 19, 2009
Posted by kishosingh in seo.Tags: keywords, search engine, search engine optimization, search engines, seo, title, Title Tag, web, web pages, web site
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Today, in search engine optimization industry, the question is very hot. How to get higher ranking in organic searches a site by targeted keywords? It is the basic question of this industry. We, as an SEO can’t guarantee of #1 position but we always try to reach on #1 if we are ethical.
Unethical practice can reach us on #1 but it can be temporarily not for permanent. We, as an SEO analysis, research and study of search engines algorithms and try to follow that. We know that no search engines give their algorithm but we try to know that like a doctor to see the ups and downs in this industry.
I have always said that to get higher ranking by targeted keywords is not a vast task but I say here this word in another way that it is not an easy task also. There is only one fact to get higher ranking – keywords research and placement of those keywords in right way on the web page.
If we work as an SEO on a web site then we should understand very clearly our work. Our work starts from URL research and navigation of URL properly. URL research and navigation of URL is the biggest work for a site.
If you understand difference between dynamic URL and static URL then you will get succeed soon. You have to put your dynamic URL within static pages.
If the work of URL is done by you then you should proceed with keywords research and placement of keywords within content, title and overall webpage in right way. This is the basic and final work as an SEO which will guarantee to get higher ranking of your web page in organic searches by targeted keywords.
In this way, we have to cross some technical works also like – use of h1, h2…h6, use of fresh and unique content related to the web theme, use of alt attribute, use of anchor text etc.
Nowadays, in the SEO industry there is big problem of unique and fresh content. There is another big problem of optimized page and optimized content. If we solve these basic problems then surly we will get any web page in higher position in organic searches by targeted keywords.
Content Factors in Search Engine Optimization April 20, 2009
Posted by kishosingh in seo.Tags: article, blog, content, keywords, optimization, search engine, search engine optimization, search engines, seo, title, web, web pages
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In the search engine optimization content has greater importance for a web page than other things. Content is known as king for the web page. But what should be criteria of best content? Search engines always find better and unique information on the web page to guide in right direction to users.
For the better content there should be some criteria – content should be theme related, content should be unique, content should be fresh, content should be informative and content should be correct by grammar.
Now, on the web page content should be in optimized way. For the content optimization SEOs should analysis the theme of web page and content with related keywords. Keywords should be placed in right way within content. Keywords density within content should not be more than 5-7%. Duplicate content are not allowed for better ranking so, it should be avoid.
For the better ranking it is better to place content in the main body after H1. Scrappy content prevent whole web page so, before placing content all factor should be in mind. There should be standard of web page content, article content and blog content. Web page content should be fully grammatically correct, fresh, unique, informative and theme related.
If a web page offers well established content on the web page then there is no need to put Meta description or keywords but title should be unique and related to that content. Content and title two things can guarantee for better ranking of a web page in any search engines.
Develop a Site from SEO point of view March 11, 2009
Posted by kishosingh in seo.Tags: analytic, codes, design, develop, robots, search engines, seo, site, url, web, web pages, web site
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I have already mentioned designing aspect for a site in my previous post. There is another aspect that called development. There are some topics to develop your site from SEOs point of view to get better ranking in major search engines.
In the development aspect you have to check junk codes which have not importance on the web page. Junk codes make a web page larger and they are not useful from search engines point of view. Mostly junk codes take place on the web page from designer or developer ends. SEOs should check that unnecessary codes time to time. On the web pages there could be unnecessary spaces also. Those spaces can be harmful from ranking point of view. So, in during the development of a web site you need check very carefully junk codes and unnecessary spaces to remove them.
Another thing includes with URL structure. During the web page development you need to create web folder or web URL. You have to care that in the URL never includes _ (underscore) or – (double hyphens). From the search engines and users point of view in URL you need to include – (single hyphens).
If your site provides logged in option then you need to disallow session IDs to crawl boats. You can include robots.txt file to allow bots to crawl your sites without session IDs.
You need to check always your site on different browser and load timing. Load timing should be exceeded. If load time is high then your site’s bounce rate will be higher.
There should be installed tracking codes in every static page of your web sites. This is analytic codes to track your sites behaviour. The code will let you know how to improve your site, from what sources visitors are coming etc.
Most of the people add Meta refresh tag on the web page. It should not be added on the web page. Meta refresh tag always restrict to show the original content when a visitors request to the web site.
Designing aspect in SEO February 15, 2009
Posted by kishosingh in Designing.Tags: analysis, competitor, design, Designing, google, header, keywords, links, market, ranking, research, search engines, seo, sites, url, web, web design
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Design is the basic aspect of a website. But it can’t be 1st step in SEO. SEO and designing both are interrelated to each other in promotion of a web site. If design is strong of a website then an SEO can easily promote that site in top 10 by targeted keywords. Design is basic aspect but it should be after market research and competitor analysis by an SEO.
If an SEO analysis competitor site to launch a new site then now his basic work can be making synopsis and design of that site which should be perfect from search engine point of view and user friendly.
Design aspect in SEO:
At 1st we should proceed with URL structure that should be on the basic research of market because it has great importance from search engines, ranking and user point of view. If your site is in .html or in .asp then it is OK but if your site is in .aspx then it is very hard to manage URL structure with site header so, make sure about URL at first. It is basic of SEO.
Second level of designing aspect initiate with the validation of all page by W3C. Your all page should be validated by W3C with minimum error to satisfy search engines.
3rd level of designing aspect is checking of error pages in a site. From my point of view in the designing aspect always designer make 2 or 3 URLs for every page it is their great mistake. Multiple URL for a page create problem of canonicalization. If by chance the page uploads on your site and cached by Google. After you delete this page it means you are creating 404 errors for your site.
Always check in your site broken links that called 404 errors. If you find that error in your site then immediately removed that from your site as well as webmaster tools also. You should check broken links error in your webmaster tools daily. You can get external and internal both errors in condition of broken links. You can’t do anything for external broken links error but you can do everything for internal broken link error.
4th level of designing aspect in SEO starts with checking of hidden text on a page. Many times designer write some text to indicate changes on page that are not related to page or some times we find text in single pixel on page that are not for users. We should delete those texts which are hidden and not useful from user point view.
5th level starts with navigational structure of a site. In the process of making site we should always keep in our mind about that user who comes to your site to buy something. Navigation of site always people let knows about your site products and reaches them to add cart to buy that things.
6th level of designing is related to navigational structure of a site. Sometimes we see in many site “Toggle” (+) in their navigational links. Toggle contains many links in the sign of “+”. From my point of view navigational links should be free by “Toggle”.
7th level of designing aspect in SEO contains removing of .js and .css file from the page. .Js and .css files are important for a site but that should not be on the page. All the .js and .css files should be in separate files. If we don’t call these files separately then it will increase load time and will make your pages heavy.
8th level is related to the coding of the page. From my point of view site should be in DIV rather than TR and TD. DIV treat as text by search engines and they are soft. DIV don’t take more time in loading also and it is lighter than TR-TD.
9th aspect is related to links structure. Most time we use images to show navigation of sites but to get pages in search engine ranking it should be in text links.
10th aspect is the reality and future of SEO and web design. If we use flash on our pages very strongly and in creative way to show a particular things then it can lead your business very effectively.
These are my designing aspect for any SEO to get site on higher ranking in any search engines by targeted keywords.
Web 2.0 from O’Reilly Media to Web 3.0 January 6, 2009
Posted by kishosingh in Web 2.0.Tags: google, media, search engine optimization, search engines, seo, web, Web 2.0, web 3.0, web 4.0, web 5.0, web design, yahoo
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No doubt, we all know about Web 2.0 more deeply from O’Reilly Media group. A conference was held by the group in 2004 about the understanding of web. According to the writer Tim O’Reilly it was “a brainstorming session between O’Reilly and Medialive International.” Its origin was not in 2004 by the conference of web 2.0 but the clear aspect about the web came from the conference. In the starting of what is Web 2.0 Tim O’Reilly writes, “The bursting of the dot-com bubble in the fall of 2001 marked a turning point for the web.” It means the discussion about web was started from 2001 and dot-com bursting was the turning point.
From the 1997 to 2004 Google was a dominant search engine in the industry of search engines. Before it Netscape which was the starter of web era was out of market. This was the situation to theories all the software, data and tools the web. In my point of view web 2.0 is nothing but theory of development in web which was started from search engine Yahoo and completed to Google in the major role.
Now, in which era we live, there are many contradictions between web 2.0, web 3.0, web 4.0, and web 5.0 and so on. But main contradiction is between web 2.0 and web 3.0. I will let you what people think about all these.
At 1st I should clear about web 2.0 from the example of Tim O’Reilly writing which was published in “what is web 2.0”:
Major differences of web 1.0 to 2.0 are:
Personal Web site – Blogging
Page Views – Cost Per Click
Publishing – Participation
CMS – Wikis
Directories – Tagging
Stickiness – Syndication
There are some more example has been produced by Tim O’Reilly but I have shown here only most important are.
With the example you can justify the differences between web 1.0 and web 2.0. I think quantitative changes of web 1.0 starts towards web 2.0 from the age of search engines but the qualitative changes comes in light in 2004 after the conference of web 2.0.
In the tag line of “what is web 2.0” Tim O’Reilly writes, “Design Patterns and Business Models for the Next Generation of Software” is web 2.0.
In my point of view web 2.0 development should be identified in two terms – Software development and “The Web as Platform” as per the Tim O’Reilly.
Software development was basic aspect and quantitative changes in the web which reach over the web 2.0.
Basically in software development was:
Blogging
APIs
RSS
XML
AJAX
Tagging
These are the major development of software which bring the theory of web 2.0 and on the basis of them a theory comes which was for web 2.0 and web as platform.
When we say web as platform it means people collaboration on the web. In this process blogging, tagging and APIs played a great role.
It was the theory of people participation on the web to create a new business model on the web. Adsense and Adwords is the major theory of this.
In my point of view web 2.0 essence was content. Technological development and all things were for better web. People collaboration with the information about the things by the web. So, the content became king for the entire web in the era of web 2.0 with the participation on web.
In this way RSS played great role in distribution of content. It was the qualitative changes from the hyper link to content distribution.
Now, the debate is not for web 2.0, debate is for web 3.0. I think still it is not the stage of web that we can say, we are in the era of web 3.0 but people don’t control themselves and give some examples of web 3.0:
Focused on the individual
lifestream
Consolidating dynamic content
The semantic web
Widget, drag, drop mashup
User Behavior, me-onomy
iGoogle, Netvibes
User engagement
Advertisement
But in my point of view it is not the stage which we can define that we are in the age of web 3.0. There are some solid reasons:
There are not any technological and software development like web 2.0
There is not a solid theory like web 2.0 which was “The Web as Platform”.
No site seems on the theory of web 3.0.
But I can say the quantitative changes for web 3.0 are continued. Web 3.0 will be for the web however you are the outside of web.
Through the mobile phones – blogging, RSS and all the news update is the symptoms of web 3.0 but we can’t give a theory on the basis of only one or two technological development. The development of technology and software will soon give the theory of web 3.0 front of us but still I am not agree that web 3.0 is our era.
