Designing aspect in SEO February 15, 2009
Posted by kishosingh in Designing.Tags: analysis, competitor, design, Designing, google, header, keywords, links, market, ranking, research, search engines, seo, sites, url, web, web design
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Design is the basic aspect of a website. But it can’t be 1st step in SEO. SEO and designing both are interrelated to each other in promotion of a web site. If design is strong of a website then an SEO can easily promote that site in top 10 by targeted keywords. Design is basic aspect but it should be after market research and competitor analysis by an SEO.
If an SEO analysis competitor site to launch a new site then now his basic work can be making synopsis and design of that site which should be perfect from search engine point of view and user friendly.
Design aspect in SEO:
At 1st we should proceed with URL structure that should be on the basic research of market because it has great importance from search engines, ranking and user point of view. If your site is in .html or in .asp then it is OK but if your site is in .aspx then it is very hard to manage URL structure with site header so, make sure about URL at first. It is basic of SEO.
Second level of designing aspect initiate with the validation of all page by W3C. Your all page should be validated by W3C with minimum error to satisfy search engines.
3rd level of designing aspect is checking of error pages in a site. From my point of view in the designing aspect always designer make 2 or 3 URLs for every page it is their great mistake. Multiple URL for a page create problem of canonicalization. If by chance the page uploads on your site and cached by Google. After you delete this page it means you are creating 404 errors for your site.
Always check in your site broken links that called 404 errors. If you find that error in your site then immediately removed that from your site as well as webmaster tools also. You should check broken links error in your webmaster tools daily. You can get external and internal both errors in condition of broken links. You can’t do anything for external broken links error but you can do everything for internal broken link error.
4th level of designing aspect in SEO starts with checking of hidden text on a page. Many times designer write some text to indicate changes on page that are not related to page or some times we find text in single pixel on page that are not for users. We should delete those texts which are hidden and not useful from user point view.
5th level starts with navigational structure of a site. In the process of making site we should always keep in our mind about that user who comes to your site to buy something. Navigation of site always people let knows about your site products and reaches them to add cart to buy that things.
6th level of designing is related to navigational structure of a site. Sometimes we see in many site “Toggle” (+) in their navigational links. Toggle contains many links in the sign of “+”. From my point of view navigational links should be free by “Toggle”.
7th level of designing aspect in SEO contains removing of .js and .css file from the page. .Js and .css files are important for a site but that should not be on the page. All the .js and .css files should be in separate files. If we don’t call these files separately then it will increase load time and will make your pages heavy.
8th level is related to the coding of the page. From my point of view site should be in DIV rather than TR and TD. DIV treat as text by search engines and they are soft. DIV don’t take more time in loading also and it is lighter than TR-TD.
9th aspect is related to links structure. Most time we use images to show navigation of sites but to get pages in search engine ranking it should be in text links.
10th aspect is the reality and future of SEO and web design. If we use flash on our pages very strongly and in creative way to show a particular things then it can lead your business very effectively.
These are my designing aspect for any SEO to get site on higher ranking in any search engines by targeted keywords.
Link Building Thesis October 31, 2008
Posted by kishosingh in Link Building.Tags: Link Building, link exchange, links, page rank, seo, web
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Link building is associated with Off page optimization. SEO is divided into two parts off page and on page. On page is directed associated with changes, modification on web page however, off-page optimization is related to promotions of that page.
Optimization and promotions both things are associated very strongly to get higher ranking in search engines. If you are in online marketing you have to do the both things to get more visitors and increase sells.
Link is hyper text and it is index by websites. Link building is a practice of building back links for web page. Back links are considered as a vote by search engines by targeted keywords.
If your site is on top position by a targeted keywords in search engines, it means your sites have more back links by that keywords. Links value considered by back links. Back links should be from authority sites, relevant sites, high PR sites and with content.
Inbound and outbound two types of link are in the industry. If you get a link from a website to your sites, called inbound links. If you give a link from your site to another called outbound links.
There are many way to build links to your sites or site page:
Link exchange
Article Submission
Directory Submission
Social Bookmarking
Social Networking
Press Realeases
Blogging
Commenting
Forums Posting
Classified
These are the main way by which you can create back links for your site.
To get links from your site you need to point out URL and Anchor. Anchor will be keywords of your site page.
In the link building link exchange is major part. In link exchange there two theory mainly – One way Link and Reciprocal Links.
One way link – without contract you get a link for your site by a targeted keyword.
Reciprocal links- you can say it is a contract between two web pages. Reciprocal links have importance if they are from most important pages in the terms of relevancy. One link is considered as high quality link by search engines.
In the process of link building we should care on mainly quality of links. You needn’t to build tons of garbage links. You should create only few links from reputable and related sites. It will increase your site ranking and also prevent the Spam.
Have you ever thought that the search engine also working for relevancy? Yes, they are working for relevancy. They want to produce only relevant results by a search term.
So, if you are going to build some links for your site then work on link reputation 1st. Link reputation is considered as high quality links. If your site is related to SEO then you should get a link from SEO related page only and that page title should SEO related also.
Here if you get links from link exchange anchor then it will be less effective than SEO. However, the link exchange is OK also.
In the link building always keep in mind that give outbound links from your site only related to your theme also because you are navigating a user in right directions. The search engines consider on outbound links also. If your site recommending irrelevant site then its value will be reduced by search engines.
To qualify quality links you should care these things:
Page should not contain irrelevant links
Page should be with Page Rank
Page content should not be illegal
Page content should not be scrappy
Page should be on-focus
Page should not be lots of outbound links
Page should be inbound links also
Page should not contain virus and Trojan
Quality and relevant links give a higher page rank to your site and higher ranking in search engines also by a targeted keywords in organic searches.
But it doesn’t mean that high page rank always guarantee top ranking. To get high page rank you can take back links from high page rank but to get high ranking there are more conditions which are:
Page should be on-topic and link should be within content
Anchor text should be targeted in page title and should be more links it depends on search competitions
Historical factors are also involved in it
If your site is new then you should try to get higher Page Rank relevant links to get high page rank. If you have Page Rank 3 then you should try to get 1 more Page Rank it will give a reputation of your site. Page Rank scale are 0-10 by Google. Page Rank Updated by Google time to time. Mostly, after 3 months.
If you have Page Rank 4 you can start on-page optimization to promote your site. If you have PR5 then your site is reputable and can get higher ranking in search engines with little changes.
If you want to get higher Page Rank for your site then you should know the value of Page Rank:
Page Rank 2 link = 0.2 of a Page Rank 3 link
Page Rank 3 link = 1 of a Page Rank 3 link
Page Rank 4 link = 5 of a Page Rank 3 link
Page Rank 5 link = 25 of a Page Rank 3 link
Page Rank 6 link = 125 of a Page Rank 3 link
Page Rank 7 link = 625 of a Page Rank 3 link
It is most probable page rank calculation according to page rank value. So, if you consider on this your site page rank also can be increase but it doesn’t means that your site ranking also get #1 position.
During the link building we should care about:
No-follow links
Javascript links
Redirections links
Instant Links
Links Farm
FFA Links
Link page with lots of outgoing links
On-focus page
Web site home page should be PR4 at least
There are two trends in link building – Natural and Spam. Some people get links for their sites very rapidly, it is not valuable like reciprocal links if they are not theme related. Reciprocal links after all are considered as second class links. If you get reciprocal links within content it is best because it derive the user to your site.
If your site has PR4 and you are pointing a link of PR2, your site page rank will go down in next updates. If you referring an authority sites that has Page Rank 6 and your site has no back links still after this your site will get higher PR in next update.
Natural Links development don’t contain:
Incoming links to your site is not very large in short term
Only one anchor are getting links from your site
Only reciprocal links are there
Links are from instant pages also
You can create natural links from other means also which I have already mentioned above. Directories submission are also valuable.
During the creating links for your site always vary your anchor. If you have related to SEO you can make some keywords like – seo, search engine optimization, web page optimization, seo india etc. The keywords should use during the link creations and always should be vary for your URL.
Anchor should be in small letter. If you are appearing description during linking, change always that description. A fresh description with your link will get more value to your link.
Quality link can create from .edu, .net., .info site which has lots of content. A site which has lots of advertisement and less content can’t be more effective.
