SEO and Web Design Blog

Content Factors in Search Engine Optimization April 20, 2009

In the search engine optimization content has greater importance for a web page than other things. Content is known as king for the web page. But what should be criteria of best content? Search engines always find better and unique information on the web page to guide in right direction to users.

For the better content there should be some criteria – content should be theme related, content should be unique, content should be fresh, content should be informative and content should be correct by grammar.

Now, on the web page content should be in optimized way. For the content optimization SEOs should analysis the theme of web page and content with related keywords. Keywords should be placed in right way within content. Keywords density within content should not be more than 5-7%. Duplicate content are not allowed for better ranking so, it should be avoid.

For the better ranking it is better to place content in the main body after H1. Scrappy content prevent whole web page so, before placing content all factor should be in mind. There should be standard of web page content, article content and blog content. Web page content should be fully grammatically correct, fresh, unique, informative and theme related.

If a web page offers well established content on the web page then there is no need to put Meta description or keywords but title should be unique and related to that content. Content and title two things can guarantee for better ranking of a web page in any search engines.