At first you should think about your business goals before proceeding website optimization. If your business goal is clear, you can achieve great success in your business.

Second thing is optimization. Optimization for whom? It should be the basic question before initiating website optimization. Answer is very clear, optimization for search engines to derive audiences and to complete business goals.

Google is the biggest Search Engine as we already know. It receives around 500 million search requests every day. Google has approximately 110 million unique websites and more than 1 trillion URLs.

In this situation, there is the biggest challenge for SEOs to put a website at the top of a search engine’s results, ensuring that it is seen and visited by a large audience.

SEO plays the vital role in modern advertising. In these conditions, there are some tips to grow your online business through SEO practices:

Make Hierarchal Architecture for Your Website:

Architecture is the root for any business. It is just like a plan. It is the idea how to explore your products on the website or webpage.

Make Meaningful Title with the Most Searched Keywords:

Title is the biggest aspect to get ranking in Search Engines. It should be meaningful, short and optimized with the most searched keywords.

Analytical Content:

Content is always known as the king on the web for the Search Engines. Content should be related to your web products and should be written with analytical approach.

Title says everything about a web page or web site. In on-page optimization, you have to analysis about title for web pages. It is the name of a page by which the page is known. It is important part for any web site or webpage. Title should be unique and meaningful.

Many experts recommend that title should be less than 66 characters because search engines display only 66 characters in the searches. There are many sites which include more than 66 characters title.

Characters of Title in Search Engines Results:

You should include keywords in title. Title is the combination of keywords and key phrases. Title should be drawn from your page theme.

Before making a title you should analyze about keywords. You can use Google Trends tool. By this tool, you can know what keywords are the most searches and in which country.

After finding keywords, search them in Google and Yahoo. Now, find some top websites. Collect top 20 sites from both – Yahoo and Google. Now, analyze their title what keywords and key phrases have been used by them, what are their title, how much keywords are repeated in their site title, how meaningful title are their, how fresh are their page title etc.

After making a meaningful title go in Google box and put that in double column to check their uniqueness. For e.g. – “Title Tag Optimization – On the Practice of On-page Optimisation”. By this process you can find out that your site’s title is unique or not.

Make sure that your page title and Meta title should be same. You can use synonyms instead of repetition.

If your site title is duplicate, your page has no value in the eyes of search engines and as well as visitors. Search Engines place emphasis on the title for assessing the relevance of the content which is on the page.

Conclusion:

Analyze competitor site’s title 1st before making your web page title

Choose most searches keywords related to your theme to make title

Make meaningful Title

Make fresh and unique Title

Make your title in less than 66 character and attractive

Use synonyms and repeat keywords maximum 3 times to make title

Title and Meta title should be same

Make your title including maximum 4 key phrases

Meta descriptions are also appeared in the head sections of the web page just like Meta title or Meta keywords. It is also an HTML tag. Meta descriptions are useful for the web pages. It defines the web pages. Search engines show – Title, URL and Descriptions for any searches. Title gives 1st attraction, descriptions 2nd and URL 3rd. However, we already have discussed about the importance of keywords in search engine optimization.

Descriptions Tag:

I think most of the visitors derive to the site reading the descriptions of that search term. What exactly we are looking, says the descriptions. That description comes from our pages. About the Meta descriptions, I have seen many mistaken. People don’t make that on the basis of the given information. They include something else also which is not on the web page. For example – We have an SEO News site; we make a Meta like this – “Get news about SEO in India. Search Engine Optimisation news and tips are from the web page” or related to it. I think it is right. But if you make it as – “SEO, Online Marketing, Web 2.0 and Link Building Services in India. News, reviews about seo and seo services from the web site.” Is it right? I don’t think it is right.

What are the mistakes? They include other things also in their descriptions. On the other hand, there are already pages in their site related to online marketing and link building.

Another thing, descriptions should be descriptive and short. Repetition of keywords should be avoided. Should be used synonyms also instead of repetition.

I have already mentioned in my previous post about three way links and way to get 3 way links. Here, I will write about reciprocal links and way of getting reciprocal links on my experience of link exchange.

What is Reciprocal Links?

Reciprocal links are two way links. Reciprocal links are known as “link exchange”, “links partner” and “two links” also. Site “A” adds a link on site “B” and Site “B” adds a link on site “A”, called reciprocal or two way links.

How To Get Reciprocal Or Two Links?

To Get Reciprocal links normally we follow the concept of link exchange. We send a request to the web master to add our links in returns of they get a link from our website.

Before sending a link exchange request, we fetch data from the search engines, directories, partner’s pages of other web sites or from references of web sites. To fetch or extract data we follow some searching ideas for shortcuts.

Forums are also way of getting reciprocal links after a discussion on link sections in the forums.

You can use Google talk, Yahoo or MSN massager to talk with web masters to exchange links on mutual understanding.

You can find out the data of reciprocal links and fill up form to link exchange.

What Should Care For Reciprocal Links?

If you are doing reciprocal link exchange then you should care about Page Rank.

Site should not be dead or only for link exchange.

Site should not be penalized from which you are getting links.

Site content should not be illegal or scrappy.

Site should be related to the theme.

Site’s outgoing links should not be from bad neighborhood.

Good numbers of index pages should be with the site.

Good number of link back should be with the site.

If you get links within content whether the page has not page rank, it will be beneficial for your site but content should be related to your theme.

Link should be with static web pages.

Links should be with different IPs.

Don’t exchange links in bulk whether it is reciprocal or one way.

How To Request for Reciprocal Links?

You can prepare a link exchange format and can send the request to the web masters for link exchange.

You can request a link exchange offers via forums or Google talk also as I mentioned above.

Importance of Reciprocal Links:

Many people think that reciprocal links have not importance because in returns we provide a link also from our web site and in this condition we don’t do anything extra for our website. But I think it has importance if you do the work smartly. It has great importance still to get higher ranking in search engines. Google avoid that reciprocal links which are not related to the theme.

Some Rules For Reciprocal or Two way Links:

If your site is dedicated to SEO, don’t give any external links with the anchor of SEO in returns in the conditions of reciprocal links.

Consider always with Good PR if you get links from resources pages.

Try to get links from content pages.

Don’t give higher Page Rank in return of lower.

Always do linking with theme related in the conditions of reciprocal.

Avoid reciprocal linking if the site has bad neighborhood outgoing links.

Out going links should not be more than 20 in the conditions of reciprocal linking on the page.

Reciprocal links are not much effective in getting page rank but it is more effective to get higher ranking in major search engines.

The thought of 3 way or triangular links developed after search engines updates. Before the 3 way links, there was a concept of reciprocal or 2 way linking but soon the site got penalties specially by Google search engines. After this updates, most of the sites began to create 3 way links to make them as one way links in the eyes of search engines.

Most of sites got penalties for reciprocal links because they were involved in exchanging links with irrelevant sites and bad neighborhood. But those sites that were not concern with these activities still got higher ranking that is why the concept of reciprocal links is not dead but should be in the form of ethical way.

3 way links were most effective but soon it was also traced by search engines because in this process sister sites were involved with the same IP for link exchange. The IP were traced. Bulk linking and Spam linking were traced for penalties.

Lastly, it was proved that Spam links and bulk links with irrelevant sites and bad neighborhood is not beneficial for sites.

It was the history of 3 way links or triangular linking but I am talking about 3 way links and how to get it. To get 3 way links, we can use all tips of reciprocal links except filling form for reciprocal links.

My opinion on 3 way link is in positive direction. You can use it as one way link but in ethical way. If you have more than 1 site you can exchange links as 3 ways.

Benefits of Static URLs:

The URLs are known as cache and search engines friendly.

These get higher ranking in search engines.

These are Ideal for promotion in search engines.

Disadvantages of Static URLs:

If the site is very large then it is very difficult to maintain static URLs.

Portals, big sites or e-commerce sites are not possible with static URLs.

Dynamic URLs:

These are not like static URLs. Dynamic URLs have not its own existence. It comes from server. .ASP, .PHP, .JSP, .ASPX etc. are the well known name of dynamic URLs.

Benefits of Dynamic URLs:

For portals or e-commerce sites these are the best.

You can easily maintain 1000 of URLs and updates them dynamically.

Disadvantage of Dynamic URLs:

Dynamic URLs sometimes are not cache friendly.

These are long and create query string URLs.

Dynamic and static URLs depend on your business requirements. If your business is big and it deals are related to customer oriented products then you need to develop a dynamic web pages or dynamic sites. Now, most of sites are on the dynamic scripts. Dynamic pages use Clint side script and server side script to browse a web page.

In the dynamic web pages contents, image, script, web design are separate on the server and when a user request an id then all the things come jointly on the browser.

For the informative and small sites static web page is right.

URL of static pages looks like this: www.example.com/seo.html

URL of dynamic web pages looks like this: www.example.com/seo?id=102

Now, the concept of about dynamic URLs and static URLs are very clear. Dynamic URLs contain long queries and parameters while static URL is simple with file name.

What is keyword?

For users – Keywords are search term to find out the appropriate results in any search engines.

For SEO – Keywords are the topic of the web page to get higher ranking in any search engines by the targeted keywords.

Importance of Meta Keywords:

For users: Nothing. The user can’t see the tag on the web page.

For SEO: Everything. But now it is nothing because Google has declared its concept about it.

Importance of Keywords:

For users: Users always needs related information whatever he performed in search engines.

For SEO: It is everything but there is a proper way to utilize it. Yes, keyword is everything for an SEO but how to use it on a web page is the biggest aspect for any SEOs.

How to Use Keywords on Web Page:

Keyword research is the biggest chapter in SEO field. So, an SEO should know what the most searches keywords are. We as an SEO should recognize what the trends of keywords are. What is customer, what is product and in what geography we have to interfere are the other things about the keywords research.

Keyword is used in title tag. So, an SEO should recognize about the density of keywords in title tag. Title is quite different from keywords so, don’t be confused about the title and keywords.

Keywords have greater importance on the web page within content and within product, alt tag, header tag etc. so, you have to know the proper density of keywords within content. Right placement of keywords within the content is everything.

Overall, Meta keywords tag are nothing for web page ranking in search engines but keywords have the major factors for web page ranking in any search engines.

Robot.Txt file disallow the pages to crawl by search engines that are restricted. Now, there are some questions – why we should restrict to crawl pages by search engine’s crawler, is it helpful to restrict pages etc.?

How to use Robot.Txt File:

This is the basic things about robot.txt file that how to use it. Many people still don’t know about the uses of it. It is used in dynamic and static both sites. It is always used in root directory.

Robot.Txt file is a txt file that contains some code of disallowing to index. You should need not to mention about allowing pages. You should write only disallowing pages in text file.

Importance of Robot.Txt File:

Robot.TXT is the best option to control over your own site’s pages. The pages that are not necessary for search engine, you can restrict them by robot.txt file.

For example:

Suppose, if you have a dynamic site. You are selling a product that offers 200 another products. You keep 20 products on a page. You make 10 pages to show the offers and products. You make a title for first page but the title goes to another 19 pages also. Now, there is a problem for search engine to rank your pages. Search engine understands different URL but there is same title on another 19 pages. Now, you can use robot.txt pages to disallow another 19 pages.

Another example:

Your site provides session IDs during the login; you can restrict session IDs also by the using robot.txt file.

How to Make Robot.TXT File:

Open a notepad and write these codes:

You can write many codes also to disallow your sites pages. You can validate your robot.txt after making it.

At first, I want to share my thought about sitemap. I think there are two types of sitemap – Sitemap XML and sitemap. You will ask what the difference between both is. Yes, this is the right question. At first, we should know about sitemaps. Sitemaps are the list of URLs and pages that tell search engine to crawl them. It means if a search engine crawler is not able to discover all the pages of a site then the sitemap gives the way to discover all the pages in single file. It is an XML sitemap that is known with capital “S”. The Sitemap tells to Google or other search engine crawler to discover all the pages of a site that is not discoverable.

Importance of Sitemaps:

This is helpful for dynamic site. If your site is based on dynamic pages, sitemap can guarantee to crawl all the pages by search engines crawler.

Your site has use of AJAX or images; Sitemaps is able to discover all the pages for search engine crawler.

If your site has large archive then Sitemaps are necessary to discover all the pages for search engines crawler.

Basic Rules for Sitemaps:

Search Engines don’t guarantee to crawl all the pages which are in Sitemaps. You should not put images URL in Sitemaps however, you can add that URL on which your images are added. Google adheres to Sitemap Protocol 0.9 so; you should crate a Sitemap using Sitemap Protocol 0.9.

URL Guidelines for Sitemaps:

A Sitemap always contain a list of URLs. A Sitemap can’t contain more than 50000 URLs and file can’t be longer than 10MB when uncompressed. A Sitemap can contain a list of Sitemaps with no more than 50000 Sitemaps. You should never include session IDs in URLs. If your site begins with http then don’t include www. Never use image URLs in Sitemaps.

You can create Sitemaps manually, through Sitemaps generator or from third party. Most of the blog has already RSS and Atom as feed that is used as Sitemap. Google is familiar with RSS 2.0 and Atom 1.0 feeds. You should know these feeds are able to show only recent post URLs however, a Sitemap is able to show whole URLs of your site.

I have to deal Server Side Factors and some general topic of SEO. In Server side factors, the main topics are – 301 and headers status code.

Many times we face the problem. There is main problem with page redirection which is known as 301 URL directions also. There are big question on this topic. It should be redirect or remove? What is the purpose of redirection? Is redirection will work?

Yes, all these are right questions. From my point of view removal of URL and redirection of URL both have own importance. We should choose those URL to remove which have no visitors and nothing importance from search engine point of view. On the other hand, a page which has high PR or high visitors should be redirected. Redirection is not the last things. There is need of webmaster submission also. There is Google webmaster where all the redirection should be submitted to make known Google crawler about the redirection.

Another thing is Server status code. You should monitor your page server status code. What is it? It is 200 errors or 404 errors? In both situations you have to work on those.

Many times we face large page size also which make pages very slow to browse. So, proper page size should not be exceeded from 110 KB.

There are many browsers so; your page should be passed with each browser properly. All things should be appropriate in each browser.

Some other things are appropriate style sheet, appropriate templates and metadata should be checked, standard navigation, HTML and XML sitemaps and analytical code.

So, all these are basic things of SEO which should be passed properly through SEOs. These are helpful in crawling and ranking.