Tags: google, search engines, seo, web, website
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Search Engine Optimization is the biggest challenge for today’s online business. If you want to grow your online business, you need to make your website search engines friendly.
At first you should think about your business goals before proceeding website optimization. If your business goal is clear, you can achieve great success in your business.
Second thing is optimization. Optimization for whom? It should be the basic question before initiating website optimization. Answer is very clear, optimization for search engines to derive audiences and to complete business goals.
Google is the biggest Search Engine as we already know. It receives around 500 million search requests every day. Google has approximately 110 million unique websites and more than 1 trillion URLs.
In this situation, there is the biggest challenge for SEOs to put a website at the top of a search engine’s results, ensuring that it is seen and visited by a large audience.
SEO plays the vital role in modern advertising. In these conditions, there are some tips to grow your online business through SEO practices:
Make Hierarchal Architecture for Your Website:
Architecture is the root for any business. It is just like a plan. It is the idea how to explore your products on the website or webpage.
Make Meaningful Title with the Most Searched Keywords:
Title is the biggest aspect to get ranking in Search Engines. It should be meaningful, short and optimized with the most searched keywords.
Content is always known as the king on the web for the Search Engines. Content should be related to your web products and should be written with analytical approach.
Tags: search engine optimization, search engines, seo, title, Title Tag
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Most important element of on-page optimization is “title”. It tells about your brand, business and your name. So, you should include either your brand name or your business name along with keywords in title. Title should be descriptive that may be able to describe your services. It should be short. It should contain a huge meaning about your product and brand. I already have discussed about title tag making tips in my previous post.
Title says everything about a web page or web site. In on-page optimization, you have to analysis about title for web pages. It is the name of a page by which the page is known. It is important part for any web site or webpage. Title should be unique and meaningful.
Many experts recommend that title should be less than 66 characters because search engines display only 66 characters in the searches. There are many sites which include more than 66 characters title.
Characters of Title in Search Engines Results:
You should include keywords in title. Title is the combination of keywords and key phrases. Title should be drawn from your page theme.
Before making a title you should analyze about keywords. You can use Google Trends tool. By this tool, you can know what keywords are the most searches and in which country.
After finding keywords, search them in Google and Yahoo. Now, find some top websites. Collect top 20 sites from both – Yahoo and Google. Now, analyze their title what keywords and key phrases have been used by them, what are their title, how much keywords are repeated in their site title, how meaningful title are their, how fresh are their page title etc.
After making a meaningful title go in Google box and put that in double column to check their uniqueness. For e.g. – “Title Tag Optimization – On the Practice of On-page Optimisation”. By this process you can find out that your site’s title is unique or not.
Make sure that your page title and Meta title should be same. You can use synonyms instead of repetition.
If your site title is duplicate, your page has no value in the eyes of search engines and as well as visitors. Search Engines place emphasis on the title for assessing the relevance of the content which is on the page.
Analyze competitor site’s title 1st before making your web page title
Choose most searches keywords related to your theme to make title
Make meaningful Title
Make fresh and unique Title
Make your title in less than 66 character and attractive
Use synonyms and repeat keywords maximum 3 times to make title
Title and Meta title should be same
Make your title including maximum 4 key phrases
An Opinion about Static URL and Dynamic URL February 24, 2010Posted by kishosingh in seo.
Tags: html, search engine, search engines, seo, url, web
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We can say that static URLs have physical existence and it display same information for all users. The page really exists on the server. Basically, HTML files are known as static URL.
Benefits of Static URLs:
The URLs are known as cache and search engines friendly.
These get higher ranking in search engines.
These are Ideal for promotion in search engines.
Disadvantages of Static URLs:
If the site is very large then it is very difficult to maintain static URLs.
Portals, big sites or e-commerce sites are not possible with static URLs.
These are not like static URLs. Dynamic URLs have not its own existence. It comes from server. .ASP, .PHP, .JSP, .ASPX etc. are the well known name of dynamic URLs.
Benefits of Dynamic URLs:
For portals or e-commerce sites these are the best.
You can easily maintain 1000 of URLs and updates them dynamically.
Disadvantage of Dynamic URLs:
Dynamic URLs sometimes are not cache friendly.
These are long and create query string URLs.
Dynamic and static URLs depend on your business requirements. If your business is big and it deals are related to customer oriented products then you need to develop a dynamic web pages or dynamic sites. Now, most of sites are on the dynamic scripts. Dynamic pages use Clint side script and server side script to browse a web page.
In the dynamic web pages contents, image, script, web design are separate on the server and when a user request an id then all the things come jointly on the browser.
For the informative and small sites static web page is right.
URL of static pages looks like this: http://www.example.com/seo.html
URL of dynamic web pages looks like this: http://www.example.com/seo?id=102
Now, the concept of about dynamic URLs and static URLs are very clear. Dynamic URLs contain long queries and parameters while static URL is simple with file name.
An Opinion about Robot.Txt File October 29, 2009Posted by kishosingh in seo.
Tags: code, directory, robots, search, search engine, search engines, site, url, web pages
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The chapter of Robot.Txt is not a new but recently, it came in light again when Matt Cutt talked about it on his blog. Robot.Txt file is known as to restrict the access to our site’s pages by search engine robots to crawl.
Use of Robot.Txt File:
Robot.Txt file disallow the pages to crawl by search engines that are restricted. Now, there are some questions – why we should restrict to crawl pages by search engine’s crawler, is it helpful to restrict pages etc.?
How to use Robot.Txt File:
This is the basic things about robot.txt file that how to use it. Many people still don’t know about the uses of it. It is used in dynamic and static both sites. It is always used in root directory.
Robot.Txt file is a txt file that contains some code of disallowing to index. You should need not to mention about allowing pages. You should write only disallowing pages in text file.
Importance of Robot.Txt File:
Robot.TXT is the best option to control over your own site’s pages. The pages that are not necessary for search engine, you can restrict them by robot.txt file.
Suppose, if you have a dynamic site. You are selling a product that offers 200 another products. You keep 20 products on a page. You make 10 pages to show the offers and products. You make a title for first page but the title goes to another 19 pages also. Now, there is a problem for search engine to rank your pages. Search engine understands different URL but there is same title on another 19 pages. Now, you can use robot.txt pages to disallow another 19 pages.
Your site provides session IDs during the login; you can restrict session IDs also by the using robot.txt file.
How to Make Robot.TXT File:
Open a notepad and write these codes:
You can write many codes also to disallow your sites pages. You can validate your robot.txt after making it.
A Light on Sitemaps September 22, 2009Posted by kishosingh in sitemap.
Tags: crawler, rss, search, search engine, search engines, seo, sitemap, url, xml
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In SEO field, sitemap is the biggest chapter and still there is a big discussion on this subject. Still, there is much confusion among SEOs about sitemap. What is it? How it works? What is the importance of sitemap in SEO? These are the basic question about sitemap.
At first, I want to share my thought about sitemap. I think there are two types of sitemap – Sitemap XML and sitemap. You will ask what the difference between both is. Yes, this is the right question. At first, we should know about sitemaps. Sitemaps are the list of URLs and pages that tell search engine to crawl them. It means if a search engine crawler is not able to discover all the pages of a site then the sitemap gives the way to discover all the pages in single file. It is an XML sitemap that is known with capital “S”. The Sitemap tells to Google or other search engine crawler to discover all the pages of a site that is not discoverable.
Importance of Sitemaps:
This is helpful for dynamic site. If your site is based on dynamic pages, sitemap can guarantee to crawl all the pages by search engines crawler.
Your site has use of AJAX or images; Sitemaps is able to discover all the pages for search engine crawler.
If your site has large archive then Sitemaps are necessary to discover all the pages for search engines crawler.
Basic Rules for Sitemaps:
Search Engines don’t guarantee to crawl all the pages which are in Sitemaps. You should not put images URL in Sitemaps however, you can add that URL on which your images are added. Google adheres to Sitemap Protocol 0.9 so; you should crate a Sitemap using Sitemap Protocol 0.9.
URL Guidelines for Sitemaps:
A Sitemap always contain a list of URLs. A Sitemap can’t contain more than 50000 URLs and file can’t be longer than 10MB when uncompressed. A Sitemap can contain a list of Sitemaps with no more than 50000 Sitemaps. You should never include session IDs in URLs. If your site begins with http then don’t include www. Never use image URLs in Sitemaps.
You can create Sitemaps manually, through Sitemaps generator or from third party. Most of the blog has already RSS and Atom as feed that is used as Sitemap. Google is familiar with RSS 2.0 and Atom 1.0 feeds. You should know these feeds are able to show only recent post URLs however, a Sitemap is able to show whole URLs of your site.
Some Basic Aspect of Search Engine Optimization August 30, 2009Posted by kishosingh in seo.
Tags: code, html, off page, on page, optimization, search, search engine, search engine optimization, seo, sitemap, url, xml
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We already have discussed on various topics of Search Engine Optimization but still there are some more topics which are remained. In SEO, there are the biggest factors as On-page optimization and Off-page optimization. We already have discussed about those chapters. I need to explain some more basic chapters of SEO which is being ignored by many SEOs.
I have to deal Server Side Factors and some general topic of SEO. In Server side factors, the main topics are – 301 and headers status code.
Many times we face the problem. There is main problem with page redirection which is known as 301 URL directions also. There are big question on this topic. It should be redirect or remove? What is the purpose of redirection? Is redirection will work?
Yes, all these are right questions. From my point of view removal of URL and redirection of URL both have own importance. We should choose those URL to remove which have no visitors and nothing importance from search engine point of view. On the other hand, a page which has high PR or high visitors should be redirected. Redirection is not the last things. There is need of webmaster submission also. There is Google webmaster where all the redirection should be submitted to make known Google crawler about the redirection.
Another thing is Server status code. You should monitor your page server status code. What is it? It is 200 errors or 404 errors? In both situations you have to work on those.
Many times we face large page size also which make pages very slow to browse. So, proper page size should not be exceeded from 110 KB.
There are many browsers so; your page should be passed with each browser properly. All things should be appropriate in each browser.
Some other things are appropriate style sheet, appropriate templates and metadata should be checked, standard navigation, HTML and XML sitemaps and analytical code.
So, all these are basic things of SEO which should be passed properly through SEOs. These are helpful in crawling and ranking.